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Location, Location, Location - Does it Really Matter?

Written by: PeopleKeep Team
May 11, 2015 at 3:00 PM

Here’s the deal -- you’ve been taught that your small business’s location is everything, haven’t you? Well, what if location isn’t everything? News like this would completely upset many small business owners’ worlds. The truth is, location is NOT everything. At least, not any more.

Nowadays, technology has enabled every business in the world to be seen very quickly. Gone are the days that getting your business on the city’s main street meant success. Today, businesses thrive out of a 20x20 foot room tucked away in a basement. So, the looming question remains, what part does location play in your small business’s success? We’ve put together some helpful life hacks to get your thinking going in the right direction and the way you view location from now on.  

Whether your small business is already established at a location, you’re just looking, or if you’re not happy with your location, you’ll be able to know the best place to set up shop by the end of this article and why.

Let’s dive in.

Location Life Hack - Choose What Makes Sense

There’s really no other way to say it: In reality, each small business’s success will depend on your ability to be the best in every way. And when you’re choosing your company’s location, you’ll really need to do what will help it grow and get the traffic it needs.

In other words, if you own a veterinary clinic, it probably won’t make a lot of sense to set up 50 miles away from the next edifice. At the same time, it doesn’t mean you need to be located on a busy street, either. When choosing your small business’s location, choose what makes the most sense.

You’ll need to think of the financial and foot-traffic aspects. For example, yes, a vet clinic should probably be in a good location, but it doesn’t need to be on main street. Why? Main street -- or any other major street -- is expensive to rent space from. Why not look at the streets behind major streets? Of course, foot traffic isn’t as common, however, that’s where your ability to sell yourself in other ways comes in.

Promotional Life hack - Use a Plethora of Free Internet Tools

This is where everything you’ve ever been taught about location changes. You see, these days, small business owners can use all forms of social media and other sites to promote their business -- without ever paying a dime.

Sounds too good to be true, doesn’t it? But, it’s the truth. Facebook, Twitter, LinkedIn, Instagram, and a whole slew of other popular sites allow you to get your business out and noticed. Yeah, you’ll have to put the time into it, but it works. Don’t believe it? Take a look at any successful business. Google their name and you’ll find in a heartbeat that people are talking about them a lot.

Similarly, you can get your small business out and noticed in the same fashion. Plus, the best part is, you’ll save a whole bunch on your rent most of the time and can even put some of that money you’re saving towards paid advertising.

Again, remember, every business is different. There are some businesses that absolutely need to be in a central location in order to survive like the vet clinic example. However, many businesses are alive and highly successful even though they’re located in what would have been deemed a “No-no” location 20 years ago.


Technology is your best friend. It can turn your small business into everything you want it to be if you put the time and resources into it. If you choose to ignore technology, chances are, you’ll need to be located in a perfect location in order to keep up with the ever-changing world. Remember, location isn’t everything anymore. It’s part of your small business’s success, but everything doesn’t depend on it.

Does location matter to you? Let us know if you have any life hacks to share with our readers by commenting below.

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