Note: This is an excerpt from our new eBook “The Veterinary Clinic’s Guide to Human Resources.” To download a complimentary copy, click here.
Ever heard the saying “you can’t have your cake and eat it, too?” If you think this saying applies to you and your veterinary clinic, it doesn’t have to. What do I mean? As a veterinarian, you might wonder how you can recruit the best talent, but you simply don’t have a lot of time. But don’t worry, we have five tips to help you not only recruit top talent, but also save you time - so you can have your cake and eat it, too.
Tip #1 - Employee Referrals
The best referrals come from your current employees. Why? Your employees know the candidates they refer and you can get a good feel for what a candidate is like from the words of your employee. As such, encourage current staff to spread the word about job opportunities.
If your employees need motivation, offer cash or other incentives. If your budget allows, incentives are a way to really “light the fire.”
Tip # 2 - Career Website Page
Make your “careers” page on your website easy to access and simple. Doing so allows candidates to easily navigate their way through potential positions at your clinic. List each position and write a simple, informative description that uses industry-appropriate language.
Tip # 3 - Online Job Boards
Use free job boards such as Craigslist.com and/or job board aggregator sites such as SimplyHired.com and Indeed.com. You can also pay to post openings to job boards such as Monster.com, CarreerBuilder.com, GlassDoor.com, and to local or regional job boards and newspapers.
Just as your “careers” page on your website should be simple and straightforward, so should your postings. Don’t take too much time writing elaborate job descriptions and details. Instead, only include the most important and pertinent information that is still engaging and enticing to potential candidates.
Tip # 4 - Social Media
Social media is a growing recruiting strategy for veterinary clinics because it is a low-cost way to recruit, source, interview, and stay in touch with candidates. Keep this in mind as you are recruiting. Social media is a way for you to reach literally hundreds or thousands of candidates in a short amount of time and can be a very effective tool in your recruiting efforts.
Additionally, if you’re not extremely familiar with popular social media sites such as Facebook, Twitter, or Instagram, you can easily find online tutorials that will make you an expert in no time.
Tip # 5 - Strut Your Stuff
If there is one thing you should do while you recruit, it is have confidence in your veterinary clinic. In other words, if you offer benefits and perks such as generous paid time off, affordable healthcare benefits, or casual Fridays, don’t be afraid to promote these as you recruit. Make them part of your job descriptions and incorporate them into your interviews.
Bottom line? The benefits and perks you offer employees are an extremely effective tool in recruiting and hiring candidates.
How to Save Time
To save time while recruiting, go straight to the sources. New college graduates are a great resource to fill entry level positions. Going straight to universities and colleges helps you gain access to workers with up-to-date skills. Internships are another way to get fresh talent in the door.
See - you now can have your cake and eat it, too. As you begin to formulate a plan on how to recruit the best talent for your veterinary clinic remember these key points:
Ask your employees for referrals - they’re some of the best candidate referrals
If you don’t have a “careers” page on your website, add one and keep it updated
Use free online job boards to post your positions
Don’t be afraid of social media - learn to use it in order to reach large pools of candidates
Make your veterinary clinic healthcare benefits, time off, and other perks a selling point and have confidence in what you offer
Save time by going straight to sources (i.e. local colleges and universities)
How do you recruit the best talent for your veterinary clinic? What are best practices you’ve learned? We’d love to hear your feedback - comment below!