Health Insurance Marketplace Ads Targeting Women - Effective or Not?

July 25, 2013

Saw these ads for the new health insurance marketplaces today.  Any comments on whether these advertisements / statements will be effective?

Being a woman... will no longer be a pre-existing condition, starting in 2014

being a woman not a pre existing condition resized 600

Know someone uninsured? Starting October 1, millions of uninsured women can shop for a health plan that meets their needs

know someone uninsured resized 600

Starting a family? 8.7 million more insured women can get maternity services starting in 2014

starting a family resized 600

One-woman shop? Find a plan that meets your needs October 1

one woman shop

2M+ women on Medicare... have saved $1.2 billion on Rx drugs

2 million women on medicare resized 600

Protect your kids a bit longer. Now children can stay on most parents' health plan until they're 26

protect your kids a bit longer resized 600

Thanks to the health law, nearly 27 million women with private insurance have more preventive services at no extra cost

thanks to the health law resized 600

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