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How to create a careers page that attracts top candidates

Small Business • September 27, 2023 at 3:23 PM • Written by: Holly Bengfort

In today's competitive labor market, talented people have plenty of job options to choose from. If you want to catch their attention, you need to make your company stand out.

A well-designed and informative careers page can significantly impact the quality of candidates you attract. Additionally, offering an attractive compensation package with additional benefits can give your company an edge over your competitors.

In this article, we'll go over some key points to consider when creating a compelling careers page.

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Showcase your company culture and values

Top candidates are looking for more than just a job. They're looking for a company that aligns with their values and offers a positive work environment.

According to Qualtrics research1, 54% of employees are willing to take a pay cut to work at a company that shares their morals. Additionally, 56% of employees wouldn't consider working at a company with conflicting values.

Use your company careers page to showcase your company culture, mission, and core values. This will help prospective employees get a sense of whether they would be a good fit for your organization.

Provide detailed job descriptions

Make sure the descriptions for your current job openings are clear and concise. You should also provide all the necessary information about the role. Clearly outline the day-to-day responsibilities, qualifications, and skills required. This helps potential employees understand the role's requirements and determine if they're a good fit. Potential candidates appreciate transparency, so be honest about the expectations and challenges associated with the position.

Highlight growth and development opportunities

When strong candidates go on their job search, they look for companies that offer room for growth and development. Zippia2 found that 76% of employees are looking for opportunities to expand their careers, and 45% of employees would stay at a company longer if it invested in their learning and development.

Highlight any training programs, mentorship opportunities, or career advancement prospects on your careers page. This will demonstrate your commitment to employee growth and attract candidates who want to learn and progress in their careers.

Include employee testimonials and success stories

Another effective way to grab the attention of job seekers is by featuring testimonials from current employees on your careers page. It gives potential applicants insight into what it's like to work for your company and can help build trust and credibility. Encourage employees to share their experiences and highlight the benefits of working for your organization.

Include visuals and multimedia

Visual content can be a powerful tool to engage prospective candidates and leave a lasting impression. Incorporate photos and videos that showcase your workplace, team members, and company events. You can use infographics or include a virtual tour of your office. This will give candidates a glimpse into your company's atmosphere and help them visualize themselves as part of your team.

Optimize for mobile devices

Candidates often browse job postings on their phones or tablets, so make sure your page is responsive and loads quickly on all devices. A seamless mobile experience will attract more candidates and increase their chances of applying.

Showcase company perks and benefits

Employee benefits can attract job candidates as much as a competitive salary. According to our 2024 Employee Benefits Survey Report, 81% of employees say that the benefits package an employer offers is an important factor in whether or not they accept a job.

An effective careers page highlights the wide variety of benefits and perks your company offers. Showcasing your company benefits can differentiate you from others in the market.

Based on our 2022 Employee Benefits Survey Report, here are some of the benefits employees want most:

If you don't offer these perks already, PeopleKeep can help you get started. You can offer your employees a health reimbursement arrangement (HRA) as a personalized health benefit. It's an IRS-approved, employer-funded health benefit that's cost-effective and customizable to the needs of your workforce. You simply offer your employees a monthly allowance and reimburse them for their qualifying medical expenses.

Here are three of the most popular HRAs:

Streamline the application process

A complicated or time-consuming application process can quickly discourage prospective candidates from applying. To improve the candidate experience, keep the process simple and user-friendly, asking for only the essential information in the early stages. You can always request additional details later on in the hiring process. You should also make it easy to upload resumes and cover letters or provide a direct job application form.

Regularly update, improve, and promote your careers page

Don't let all of your hard work go to waste. A compelling careers page is one that's kept up-to-date. If prospective candidates come across outdated job openings or broken links, it reflects poorly on your organization and can deter them from applying. Review and refresh your page regularly to ensure all information is accurate and relevant.

You should also ensure your careers page is accessible on your company website. Consider promoting it through social media channels, job boards, industry-specific websites, and professional networking platforms.


Creating a standout careers page and highlighting your compensation package requires careful consideration and attention to detail. By showcasing your company culture, benefits, and career opportunities, you can create a compelling careers page that attracts ideal candidates. Remember, a well-crafted careers page can be a powerful tool in grabbing the attention of job seekers in today's competitive labor market.

Create a health benefits package that stands out from the competition. Schedule a call now with a personalized benefits advisor!

  1. https://www.qualtrics.com/news/for-employees-shared-values-matter-more-than-policy-positions/
  2. https://www.zippia.com/employer/employee-training-development-statistics/

Ready to enhance your employee benefits with PeopleKeep?

Holly Bengfort

Holly is a content marketing specialist for PeopleKeep. Before joining the team in 2023, Holly worked in television news as a broadcast journalist. As an anchor and reporter, she communicated complex stories to the vast communities she served on a daily basis. Her background has given her a greater understanding of people and the issues that affect our lives. When Holly isn’t writing, she enjoys reading, exercising, and spending time at the beach.