Small business health insurance in South Carolina
Figuring out small business health insurance in South Carolina can feel overwhelming with all the different plans and regulations to consider. Business owners have to balance budget-friendly options while ensuring their employees' needs are met.
Let’s go over your health plan options and how PeopleKeep by Remodel Health can help you provide affordable, flexible health benefits through a health reimbursement arrangement.

- Introduction South Carolina small business health insurance information
- Chapter 1 Overview of small business health insurance in South Carolina
- Chapter 2 Importance of small business health insurance
- Chapter 3 Small business health insurance options in South Carolina
- Chapter 4 Average cost of health insurance coverage in South Carolina
- Chapter 5 What plans are available on the individual market in South Carolina?
- Chapter 6 COBRA in South Carolina
- Chapter 7 How PeopleKeep by Remodel Health can help South Carolina employers
South Carolina small business health insurance information
South Carolina is a magnet for businesses of all sizes. In 2024, it was the second-best state1 to do business in. This could be due to the 2.52 million skilled professionals2 who comprise the Palmetto State's workforce.
But how do you attract and retain these workers? Offering health benefits is essential for attracting and retaining top talent at your organization. Large corporations in South Carolina have no problem securing health insurance for their workers. With big budgets, their options for coverage are endless. On the other hand, small businesses with limited budgets often struggle to find cost-effective coverage.
However, failing to provide health insurance to your employees can cost you more in the long run.
This guide outlines different health insurance options for small businesses in South Carolina, as well as affordable alternatives to suit your budget.
Overview of small business health insurance in South Carolina
Group health coverage is often the first thought that comes to mind when small business owners think about insurance. But it isn't the only option worth considering. While group health plans are common, they may not be the best fit for your small business.
Group coverage may not work for you if:
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You can't afford a group policy from a health insurer.
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You can't meet the policy's minimum participation requirements.
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You have employees in multiple states, which makes offering a single health plan difficult.
In such cases, you may find yourself shouldering the costs alone or foregoing employee health benefits altogether.
So, what do you do instead? You ditch group health insurance for a health reimbursement arrangement (HRA).
An HRA enables employers to better control their budgets and benefits. This affordable solution lets them reimburse employees for individual health insurance premiums rather than purchasing a group health insurance plan for the whole workforce.
The ACA’s employer mandate
The Affordable Care Act (ACA) requires employers with 50 or more full-time equivalent employees (FTEs) to offer affordable health insurance that meets minimum essential coverage (MEC) and minimum value (MV) criteria. This is known as the employer mandate.
South Carolina employers with 50 or more FTEs, known as applicable large employers (ALEs), may face tax penalties if both conditions are met:
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They don't provide health insurance coverage to at least 95% of their full-time employees and their dependents.
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Any of those employees get subsidies on the individual health insurance market.
ALEs may also face a penalty for not offering minimum value or affordable coverage if at least one employee gets a subsidy for an individual market plan.
Perks of providing health insurance to employees
If your business has fewer than 50 FTEs, you don't have to offer health insurance coverage. But you should still consider it.
The advantages of offering health insurance to your employees include:
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Tax benefits
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Increased productivity
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Improved recruitment and retention
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Decreased absenteeism
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Improved health outcomes
Providing health benefits keeps your organization competitive. Our 2024 Employee Benefits Survey found that 81% of employees consider an employer’s benefits package an important factor when deciding whether to accept a job offer. Another 92% of employees rated health benefits as important. Without offering health coverage, your small business may fall behind your competitors.
Small business health insurance options in South Carolina
Managing a small business presents unique challenges, particularly in terms of health insurance. Unlike larger corporations that have significant budgets and dedicated teams for managing benefits, small business owners must be vigilant with their time and finances. It's essential to thoroughly review your health insurance options and make informed decisions.
Small businesses can offer health coverage using:
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Traditional group health insurance
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Health reimbursement arrangements (HRAs)
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Ancillary benefits, like vision and dental plans, health savings accounts (HSAs), and flexible spending accounts (FSAs)
Group health insurance plans in South Carolina
Many business owners rely on traditional group health insurance plans for coverage. In a group plan, the employer and employees share the cost of premiums, with the employer typically taking on a larger share of the expenses.
With a group plan, employers can also extend coverage to spouses and children, significantly enhancing the value of the benefits offered to their employees.
There are several types of group health insurance plans available in South Carolina, including:
- Preferred provider organization plans (PPOs): PPOs are the most prevalent health plan option. Members benefit from a network of healthcare professionals. They can also seek services outside this network at an extra cost.
- Health maintenance organization plans (HMOs): HMOs offer a wide range of healthcare services through pre-established provider networks. Members must pick a primary care physician (PCP) to oversee their healthcare needs. Their PCP also provides referrals to specialists when necessary.
- Exclusive provider organization plans (EPOs): EPOs have similar features to HMOs and PPOs. Members can use a designated network of providers and consult specialists directly without needing referrals. However, care from out-of-network providers isn't covered under an EPO.
- Point of service plans (POSs): POS plans offer affordable rates for in-network doctor visits and also cover out-of-network services. Similar to HMOs, members need referrals from their PCPs to consult specialists.
Large companies often get better rates on group health insurance since they spread the risk over a bigger pool of employees. They also benefit from sharing the cost of premiums.
According to KFF3, employers cover about 83% of the premiums for individual plans and around 72% for family plans. Additionally, to qualify for a group health plan, you need about 70% of your employees to participate.
If a traditional group health plan exceeds your budget, a high deductible health plan (HDHP) may be a suitable alternative. An HDHP can offer cost savings by reducing monthly premium costs for employers and employees alike.
One downside of HDHPs is their high deductibles. Employees have to pay for more out-of-pocket expenses before their insurance coverage kicks in, which can lead to higher costs for your team.
To offset the cost of offering an HDHP, you can pair it with a group coverage HRA (GCHRA). Also called an integrated HRA, a GCHRA enables you to provide tax-free reimbursements to your employees for their out-of-pocket expenses, such as deductibles.
Small businesses with fewer than 50 FTEs can secure small business health insurance through a broker or directly from a health insurance provider. Additionally, if your business employs fewer than 25 workers, each earning an average annual wage below $50,000, you may qualify for the Small Business Health Care Tax Credit.
The following companies offer small group health plans in South Carolina in 2025, according to HealthCare.gov’s rate review website4:
Health insurer |
SHOP status |
Blue Cross and Blue Shield of South Carolina |
Off-exchange |
BlueChoice HealthPlan of South Carolina |
Off-exchange |
UnitedHealthcare Ins Co of River Valley |
Off-exchange |
UnitedHealthcare |
Off-exchange |
UnitedHealthcare of South Carolina |
Off-exchange |
How to take advantage of individual health insurance with an HRA
Whether it's due to cost or employee count, there's a better health benefit for your small business. Instead of going with a traditional group health plan, you can offer a stand-alone HRA to your employees. With an HRA, you can provide affordable health coverage to your employees by reimbursing them for their individual health insurance premiums.
There are several HRA-eligible expenses you can reimburse, including:
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Monthly premiums for health, vision, and dental plans
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Dental and vision expenses
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Preventive care
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Emergency care
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Prescription drugs
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Over-the-counter medication
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Mental health services
Two of the most popular HRAs are:
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The individual coverage HRA (ICHRA): The ICHRA works for organizations of all sizes, but it's particularly helpful for ALEs since it can satisfy the employer mandate. With no annual limits on employer contributions, you can offer your workers as much as you want as an allowance. You can also vary allowances using 11 employee classes, employee age, and family status. To participate in the ICHRA, employees need their own individual health insurance plans.
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The qualified small employer HRA (QSEHRA): The QSEHRA is only for small employers with fewer than 50 FTEs. Unlike the ICHRA, the QSEHRA does have annual limits on employer contributions. While you can't vary allowances using employee classes, you can still offer different allowance amounts based on an employee's age and family size. Employees only need health plans that provide MEC to participate in the QSEHRA. This means they can participate if they're on a spouse's or parent's health plan.
Learn more about the HRAs you can offer with PeopleKeep
Qualified small employer HRA (QSEHRA)
A powerful first-time benefit or alternative to group health insurance made specifically for small employers.
Individual coverage HRA (ICHRA)
A health benefit that enables employers to cover the individual insurance plans their employees choose.
Group coverage HRA (GCHRA)
A health benefit that employers can use to help employees with their out-of-pocket expenses. It pairs with a group plan.
An HRA is particularly advantageous in South Carolina, where individual coverage typically costs a few hundred dollars less than small group insurance in nearly every county.
The chart below shows how much cheaper individual plans are on average in the three largest counties by population in South Carolina, according to Ideon5:
County |
Average monthly premium cost for a 27-year-old |
Average monthly premium cost for a 50-year-old |
||
Small group plan |
Silver-level individual plan |
Small group plan |
Silver-level individual plan |
|
Greenville |
$484 |
$349 |
$825 |
$595 |
Charleston |
$447 |
$284 |
$761 |
$483 |
Richland |
$512 |
$338 |
$873 |
$577 |
Health stipends
South Carolina employers can also offer a stipend to help with healthcare costs. A health stipend is extra money added to your employees' paychecks. They help cover out-of-pocket expenses such as premiums, copays, and other healthcare services that an HRA or group plan may not include.
However, stipends come with certain limitations:
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The IRS counts them as taxable income.
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Due to federal regulations, you can't ask for proof of insurance or receipts for items listed in IRS Publication 502.
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Stipends don't meet the employer mandate's requirements. ALEs who offer stipends instead of insurance or an ICHRA may face financial penalties.
That said, stipends are still a great option for employers who want to improve their health benefits. They also benefit companies with employees who qualify for premium tax credits.
Ancillary and supplemental plans
Health insurance is the most important employee benefit you can offer, but you shouldn't stop there. You should consider offering ancillary benefits to create a more well-rounded benefits package.
Some ancillary and supplemental health benefits you can offer include:
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Dental coverage: Adult dental coverage is rarely included in standard health insurance plans. If you offer dental insurance as a bonus, you can help your employees with their pricey dental expenses. If you don’t want to offer a dental plan, you can use an HRA to reimburse them for their dental bills and individual dental plan premiums.
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Vision insurance: Like dental care, vision care isn't included in most health insurance plans. By adding vision coverage or using an HRA, you can help your employees with their vision expenses and also reimburse vision plan premiums.
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Health savings account (HSA): An HSA is an employee-owned account, but both you and your employee can contribute pre-tax funds to it. Your employees can access their HSAs whenever they need to pay for upcoming medical expenses.
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Flexible spending account (FSA): A healthcare FSA works like an HSA. It helps your employees cover out-of-pocket costs when they need medical care. It includes most of the same expenses that an HRA does, but it doesn't include reimbursement for health insurance premiums.
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Critical illness insurance: Critical illness insurance provides coverage for severe health conditions such as cancer, stroke, and kidney failure. It offers employees a lump sum of money to handle medical costs or lost wages during an employee's recovery.
Average cost of health insurance coverage in South Carolina
Factors that impact the cost of health insurance in South Carolina include:
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The employee’s, spouse’s, or dependent’s age
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ZIP code
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The metal level or value of the plan (for small group and individual plans)
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The group’s medical claims history (for large group plans)
According to KFF's 2024 Employer Health Benefits Survey6, the average annual premium in the U.S. is:
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$8,951 for individual coverage
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$25,572 for family coverage
The table below presents the average lowest-cost premiums for each metal tier plan available on the federal exchange in 2025, according to KFF7.
Average lowest-cost bronze premium |
Average lowest-cost silver premium |
Average benchmark premium (second-lowest-cost silver plan) |
Average lowest-cost gold premium |
$350/month |
$469/month |
$471/month |
$492/month |
What plans are available on the individual market in South Carolina?
South Carolina residents use the federal health insurance marketplace, HealthCare.gov. For 2025, there are six insurance providers offering plans, though the availability of these plans varies by rating area throughout the state.
The Open Enrollment Period in South Carolina is from November 1 to January 15 each year. Individuals with marketplace plans might qualify for premium tax credits provided by the federal government, commonly known as premium subsidies or health insurance subsidies.
During the 2024 Open Enrollment8, more than 533,000 people in South Carolina received premium tax credits for marketplace health plans. The IRS and the Marketplace originally used federal poverty guidelines to determine eligibility.
The Inflation Reduction Act eliminated the upper-income limit until the end of 2025. Anyone whose premiums exceed 8.5% of their household income can access these federal tax credits. With an extension of these credits seeming unlikely, eligibility may revert to only those with incomes between 100 and 400% of the FPL for 2026.
If someone misses the Open Enrollment Period, they can only enroll in a health plan by experiencing a qualifying life event that triggers a special enrollment period (SEP). Otherwise, they need to wait until the next Open Enrollment Period to sign up.
The table below shows the health insurance carriers that are offering plans on the individual market in 2025, according to HealthCare.gov’s rate review website4:
Health insurer |
On- or off-exchange |
Absolute Total Care (Ambetter) |
On-exchange and off-exchange |
Blue Cross and Blue Shield of South Carolina |
On-exchange and off-exchange |
BlueChoice HealthPlan of South Carolina |
Off-exchange |
Molina Healthcare of South Carolina |
On-exchange and off-exchange |
Select Health of South Carolina (First Choice Health) |
On-exchange and off-exchange |
UnitedHealthcare of South Carolina |
On-exchange and off-exchange |
COBRA in South Carolina
The Consolidated Omnibus Budget Reconciliation Act of 1985 (COBRA) allows employees to maintain their employer-sponsored health insurance for a limited time after leaving a company. According to federal law, companies with at least 20 full-time employees providing health insurance have to offer COBRA coverage.
South Carolina has its own mini-COBRA9 law specifically for employers with fewer than 20 employees. It lets employees and their dependents keep health insurance from a former employer after experiencing a qualifying event. Former employees and their dependents can extend their group coverage for the rest of the policy month, followed by an extra six months. During this period, they're responsible for covering the entire premium cost.
How PeopleKeep by Remodel Health can help South Carolina employers
If you want to offer personalized health benefits to your employees, PeopleKeep by Remodel Health is here to help! Our HRA administration software streamlines to save you valuable time and resources.
Here's how offering an HRA through PeopleKeep by Remodel Health works:
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You offer either the ICHRA, QSEHRA, or GCHRA to your employees.
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You set a monthly allowance amount for your employees to use on medical expenses.
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With an ICHRA or QSEHRA, your employees purchase health coverage and other essentials using their own money.
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Your employees submit their eligible expenses for reimbursement through their PeopleKeep account.
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We approve their expenses, and you reimburse them up to their allowance amounts.
We also take care of these time-consuming tasks for you:
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Our team reviews reimbursement requests from your employees. We ensure they follow ACA, ERISA, and IRS regulations. This also keeps protected health information (PHI) safe to prevent your organization from any HIPAA violations.
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We generate legal plan documents and summary plan descriptions on your behalf.
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Our award-winning customer support team is available to help answer any questions you may have.
In addition to handling administration services, we support your employees as they shop for health insurance plans. After enrolling in their ICHRA or QSEHRA, your employees can easily explore their health coverage options directly from their PeopleKeep dashboard.
If you work with a broker, that doesn't have to change. Your broker can sell individual health insurance policies to your employees and assist you in managing your benefits. Have your broker reach out to us to learn more about setting up an HRA for your team.
For organizations with 50 or more employees that want additional compliance tools and hands-on support, Remodel Health’s ICHRA+ administration solution delivers a white-glove experience.

Ready to enhance your employee benefits?
Get in touch with one of our HRA specialists who can answer your questions and provide expert guidance, or start building your benefits online.
Contributors:

Holly Bengfort
Content Marketing Specialist