Small business health insurance in Minnesota

Minnesota’s small group health insurance market is facing renewed volatility in 2026. Premium increases, shifting carrier participation, and regional pricing differences are making it harder for small employers to manage their budgets.

If you’re a small business owner trying to offer competitive employee health benefits, traditional group plans are no longer the only option.

This guide will help you understand your health benefit options. It will also show how PeopleKeep by Remodel Health can help you offer an affordable and flexible health benefit with the help of a health reimbursement arrangement (HRA).

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Introduction

Minnesota small business health insurance information

Minnesota continues to rank as a strong state for business1, but rising healthcare costs are creating new challenges for small employers2 in 2026. While larger organizations often have the resources to absorb premium increases and rising healthcare costs, small businesses are feeling the strain.

As more employers look for ways to control costs without sacrificing quality benefits, many are reevaluating how they approach health coverage altogether.

“We work with employers every day who assume group coverage is their only path. Once they see what's available under an HRA, the conversation changes completely. Group plans weren't built for small businesses, and Minnesota employers are finally finding better options. Our job at PeopleKeep is to make sure they know those options exist.”
Reid-Zimmerman-3-scaled-e1691776655463

Reid Zimmerman

Vice President of Direct Sales

Understanding your options is more important than ever. This guide explains the health coverage paths available to Minnesota small businesses, including modern, cost-controlled alternatives, so you can make informed decisions that support both your employees and your bottom line.

    
Chapter 1

Overview of small business health insurance in Minnesota

While traditional group health insurance plans are common, they often come with strict minimum participation requirements and unpredictable cost increases that small businesses can't handle.

According to the Minnesota Department of Employment and Economic Development3, small businesses with fewer than 20 employees are the foundation of Minnesota's economy. They represent 89% of the state’s private-sector businesses.

Instead of relying on traditional group coverage, many small employers are shifting to a more flexible approach. Defined contribution health benefits, like HRAs, allow employers to set a budget and reimburse employees for their own coverage.

An HRA helps employers cut expenses and streamline administration. Instead of managing a group plan, employers reimburse employees tax-free for individual health insurance premiums and qualified medical expenses.

    
Chapter 2

Importance of small business health insurance

Offering health benefits remains critical for small businesses. PeopleKeep by Remodel Health's 2024 Employee Benefits Survey found that 92% of employees consider health benefits important.

For employers, this makes health benefits one of the most effective tools for building a competitive workforce.

The advantages of offering employee health benefits include:

  • Attracting and retaining qualified employees
  • Tax advantages for employers
  • Improved employee wellness and productivity

Beyond recruitment and retention, health benefits are also influenced by federal requirements. The Affordable Care Act (ACA) requires organizations with 50 or more full-time equivalent employees (FTEs) to offer affordable health insurance that meets minimum essential coverage (MEC) and minimum value standards. This is known as the employer mandate.

Employers with 50 or more FTEs, known as applicable large employers (ALEs), may face tax penalties if:

  • They fail to offer coverage to at least 95% of full-time employees and their dependents
  • Any full-time employee receives premium subsidies on the individual marketplace

For employers with fewer than 50 FTEs, health coverage isn't required by law. However, many small businesses still choose to offer benefits because doing so can improve hiring, retention, and overall employee satisfaction.

    
Chapter 3

Small business health insurance options in Minnesota

Unlike larger companies, small businesses face unique challenges with health insurance coverage. Today, employers have more flexibility than ever in how they structure benefits.

Here are a few ways small businesses can provide health coverage:

  • Traditional group health insurance
  • HRAs
  • Health stipends
  • Ancillary benefits, like vision and dental plans, health savings accounts (HSAs), and flexible spending accounts (FSAs)

Group health insurance plans in Minnesota

Traditional group plans have been a common choice for organizations of various sizes for many years. With a fully-insured plan, the employer and employees usually split the cost of the plan, with the employer paying a larger share of the monthly premiums. An employer may also choose to make coverage available to spouses and dependents.

In Minnesota, group plans can come in one of the following forms:

  • Preferred provider organization plans (PPOs): PPOs are the most common type of plan. They offer policyholders access to a network of preferred healthcare providers. Members can receive care from outside networks, but it comes at an extra cost.
  • Health maintenance organization plans (HMOs): An HMO plan offers a wide range of healthcare services through specific provider networks. Members must select a primary care physician (PCP). Their PCP manages healthcare needs and gives referrals to specialists when necessary.
  • Exclusive provider organization plans (EPOs): EPOs combine elements of both HMOs and PPOs. Members have access to healthcare services from a specific network of providers and can see specialists without needing a referral. An EPO doesn't cover care from out-of-network providers.
  • Point of service plans (POSs): In-network doctor visits are cheaper with a POS plan, but out-of-network care is also covered. Members need a referral from a primary care physician to see a specialist, just like with an HMO.

The ideal plan for you and your employees depends on your preferences and budget.

Employers with a large enough group of employees can typically access lower group health insurance premiums because risk is distributed among all members of their group. You usually need about 70% of your employees to sign up to meet participation requirements.

Employers and employees share the cost of premiums. According to KFF’s 2025 Employer Health Benefits Survey4, employers cover about 84% of self-only premiums and roughly 74% of family coverage premiums, with employees contributing the remaining share.

If the standard group health plan costs too much for your organization, you may prefer a high deductible health plan (HDHP). These health plans come at a more affordable price since they offer lower monthly costs for both employers and employees. But, they come with higher deductibles that employees have to pay before the insurance company starts to help with their expenses.

While HDHPs offer cost savings, the higher deductible might lead to increased costs for your employees. In this case, you can offer a group coverage HRA (GCHRA), also known as an integrated HRA, alongside an HDHP. With a GCHRA, you can reimburse your employees for their out-of-pocket costs, such as deductibles, tax-free. A GCHRA eases employee stress and saves money for everyone.

The Small Business Health Options Program (SHOP) marketplaces offer small group health insurance plans that may also help you save money. Minnesota employers with fewer than 50 FTEs can access SHOP plans through a broker or from an insurance company directly. Minnesota doesn’t have a public SHOP exchange for small businesses. If you have fewer than 25 employees who earn less than $50,000 annually, you may qualify for the Small Business Health Care Tax Credit.

The following companies will offer small group health plans in Minnesota in 2026, according to HealthCare.gov’s rate review5 website.

Health insurance company
SHOP status
Blue Cross and Blue Shield of Minnesota
Off-exchange
HealthPartners
Off-exchange
HMO Minnesota
Off-exchange
Medica
Off-exchange
Quartz Health Plan MN
Off-exchange
Sanford Health Plan of Minnesota
Off-exchange
UnitedHealthcare
Off-exchange
UnitedHealthcare of Illinois
Off-exchange

Employers aren’t limited to fully-insured group plans. They can also offer self-funded health plans. While self-funding means you don’t have to pay premiums to an insurance carrier (unless you contract with one to manage the plan), it isn’t the most cost-effective or safe option for small businesses.

With self-funded models, you’re responsible for paying out employee medical claims. Many small businesses can’t handle the risk of high medical claims. While you can pair a self-funded plan with stop-loss insurance, it doesn’t provide the level of savings or flexibility that a stand-alone HRA provides.

How to take advantage of individual health insurance with an HRA

Employers can save money by forgoing a traditional group health plan. Instead, they can use HRAs to reimburse employees for their medical expenses and individual health plan premiums.

Some examples of HRA-eligible expenses include:

  • Monthly premiums for health, vision, and dental plans
  • Preventive care
  • Emergency care
  • Chiropractic care
  • Mental health services
  • Prescription drugs
  • Over-the-counter medication

Two of the most popular stand-alone HRAs are:

  • The individual coverage HRA (ICHRA): The ICHRA is for employers of all sizes. With no annual limits on employer contributions, you can offer as much as you want in allowances. You can also differ allowances and eligibility based on 11 employee classes, such as full-time and seasonal workers. Employees need their own individual health insurance plans to participate in the ICHRA.
  • The qualified small employer HRA (QSEHRA): The QSEHRA is only for small businesses with fewer than 50 FTEs. The IRS sets a maximum limit on employer contributions. It's updated annually to account for inflation. Employees don't need individual health insurance plans to participate in the QSERHA, just MEC. This means they can still participate if they're on a parent or spouse's plan.

Health stipends

Employers can also offer employees health stipends for their medical expenses. A stipend is extra money for your employees. They're a flexible way to help them pay for out-of-pocket costs, such as premiums, items, and services that an HRA or group plan doesn’t cover.

However, there are some drawbacks to stipends:

  • The IRS considers them taxable income.
  • Federal regulations don't allow you to ask for proof of insurance or receipts for items listed in IRS Publication 502.
  • Stipends don't meet the requirements of the employer mandate. Companies with 50 or more FTEs can incur financial penalties if they offer a stipend instead of insurance or an ICHRA.

Stipends can be a good option for small organizations that want to supplement their existing health benefits.

Ancillary and supplemental plans

Health insurance is great, but it doesn't cover everything. You can help your employees out by offering extra perks, known as ancillary benefits, in addition to health coverage.

Here are some common types of ancillary and supplemental health benefits:

  • Critical illness insurance: Critical illness insurance offers coverage for serious medical issues like cancer, stroke, and kidney failure that may not be fully included in traditional health insurance plans. It provides a lump sum to cover medical bills or lost wages.
  • Vision insurance: Most health plans don't cover vision costs like glasses and exams. Adding vision coverage can benefit your employees. You can also reimburse employees for these expenses using an HRA.
  • Dental coverage: Typically, group and individual medical plans don't cover adult dental care, much like vision coverage. Offering dental insurance can help your employees manage costs for exams, fillings, and other services. You can also use an HRA to reimburse employees for these expenses.
  • Health savings account (HSA): An HSA is an employee-owned account that both you and your employees can contribute pre-tax dollars to. Employees can use the funds in their HSAs to pay for future medical expenses.
  • Flexible spending account (FSA): A healthcare FSA helps cover your employees' out-of-pocket expenses for medical care. It includes most of the same items as an HRA, except for health insurance premiums.

Offering a QSEHRA or ICHRA as part of your health benefits allows employees to use their allowances for vision, dental, and other types of supplemental coverage in addition to their health insurance plans.

    
Chapter 4

Average cost of health insurance coverage in Minnesota

Several factors influence small group and individual health insurance prices in Minnesota. This includes:

  • Age
  • ZIP code
  • The value of the plan (metal level)

Costs also differ between traditional group and individual health insurance plans.

KFF’s 2025 Employer Health Benefits Survey found that the average yearly premium in the U.S. was $9,325 for individual coverage and $26,993 for family coverage. Prices vary considerably based on the specific plan you choose to offer.

The table below shows the lowest-cost premiums for each individual metal plan tier on average on HealthCare.gov in Minnesota, according to KFF6.

Average lowest-cost bronze premium
Average lowest-cost silver premium
Average benchmark premium (second-lowest-cost silver plan)
Average lowest-cost gold premium
$384/month
$437/month
$448/month
$501/month

The cost of individual plans depends on age, location, insurance provider, and the metallic tier of coverage. Generally, bronze plans have lower monthly costs than silver or gold plans, but they also have higher deductibles.

    
Chapter 5

What plans are available on the individual market in Minnesota?

Individuals and families in Minnesota use the state’s own health insurance marketplace called MNsure. Five health insurance companies will offer plans for 2025, with availability differing across the state.

Minnesota's Open Enrollment period is from November 1 to January 15 each year. Individuals and families with marketplace plans might qualify for federal premium tax credits. These are referred to as premium subsidies.

During the 2025 Open Enrollment6, more than 91,000 individuals in Minnesota who enrolled in health plans from the marketplace received premium subsidies. Eligibility for federal premium tax credits is based on household income and federal poverty guidelines. The temporary expansion of subsidies under recent federal legislation has expired, which means standard ACA rules now apply unless Congress enacts new changes.

It’s also important to understand how employer-sponsored coverage like ICHRAs and QSEHRAs impacts eligibility. Employees offered an affordable ICHRA aren’t eligible for premium tax credits. With a QSEHRA, employees may still qualify for premium tax credits, but any subsidy they receive is reduced dollar-for-dollar by the employer’s monthly allowance.

If someone misses the Open Enrollment period, they won't be able to enroll in a health plan unless they experience a qualifying life event that triggers a special enrollment period (SEP). Luckily, offering an ICHRA or QSEHRA for the first time creates a 60-day SEP.

The table below shows the health insurance companies7 that currently offer individual plans in Minnesota.

Health insurance company
On- or off-exchange
BlueCross BlueShield of Minnesota
On-exchange
HealthPartners
On- and off-exchange
Medica
On- and off-exchange
Quartz Health Plan MN
On- and off-exchange
UCare Minnesota
On- and off-exchange
    
Chapter 6

MNsure and HRAs

MNsure, Minnesota’s public exchange, plays a central role in modern benefits strategies. Its HRA Affordability Worksheets8 can help you determine whether an employer’s ICHRA meets federal affordability standards.

This creates important flexibility for employees:

  • If the ICHRA is affordable, employees use the employer contribution
  • If it’s not, employees can opt out and access premium tax credits instead

For employers, this means you can:

  • Set predictable benefit budgets
  • Reduce exposure to premium increases
  • Still ensure employees have access to financial help

This balance of cost control and flexibility is a major reason HRAs are gaining traction in Minnesota.

But you and your employees don’t have to use MNsure. By working with PeopleKeep by Remodel Health, we’ll design a compliant QSEHRA or ICHRA strategy for your organization. Your employees can even shop for coverage right from their PeopleKeep dashboard.

    
Chapter 7

HRA and HSA tax advantage strategy

While HSAs have long required enrollment in a qualified HDHP, IRS-defined thresholds for HDHP eligibility changed in 2026. Now, on-exchange bronze plans and their equivalent off-exchange plans are HSA-eligible, even if they don’t meet old requirements.

If you offer an HRA, your employees can now choose a bronze plan and still contribute to an HSA.

When combined, this unlocks powerful tax advantages:

  • Tax-free HRA reimbursements
  • Pre-tax HSA contributions
  • Tax-free HSA withdrawals for qualified expenses

This structure reduces employer costs while giving employees more flexibility and long-term savings potential, making it one of the most tax-efficient benefit strategies available in Minnesota today.

    
Chapter 8

COBRA in Minnesota

The Consolidated Omnibus Budget Reconciliation Act of 1985 (COBRA) allows people to continue their employer-sponsored health insurance benefits for a limited time after leaving their job. Under federal law, organizations with 20 or more full-time employees who offer health coverage must offer COBRA. Minnesota also has its own mini-COBRA law9 that applies to organizations with fewer than 20 employees.

    
Chapter 9

How PeopleKeep by Remodel Health can help

If you want to provide flexible and personalized health benefits for your employees in Minnesota, PeopleKeep can help. Our HRA administration platform allows small businesses to set up and manage their benefits quickly.

PeopleKeep helps employers offer HRAs that fit their specific needs and budget. Employees can pick the healthcare options that work best for them. An HRA is a cost-effective way for employers to ensure employees receive the coverage they need.

Our team reviews reimbursement requests from your employees to ensure they follow ACA, ERISA, and IRS regulations. PeopleKeep simplifies benefits administration, helping employers save time and resources so they can focus on other areas of their business.

After adding employees to their ICHRA or QSEHRA, they can shop for their own health insurance policies directly from their PeopleKeep dashboard. Our in-house enrollment support team is available to help employees with complex medical situations navigate enrolling in a policy so they can make the most of their new benefit.

Are you a large or enterprise employer seeking alternatives to large group plans? Remodel Health’s ICHRA+ solution is the right option for you. With Remodel Health, you’ll get the most full-service ICHRA solution in the industry.

 
Contact us

Ready to enhance your health benefits?

Get in touch with a PeopleKeep HRA specialist who can answer your questions and provide expert guidance, or start building your benefits online.

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Contributors:

Holly Bengfort

Holly Bengfort

Content Marketing Specialist

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