Small business health insurance in Maine
Are you a small business owner in Maine trying to navigate the complex world of health insurance? Securing the right health coverage for your employees is not just a necessity in some cases, but a pivotal step towards fostering a healthy and motivated workforce.
We're here to guide you through the maze of options and regulations so you can make an informed decision that balances both your budget and your employees' needs.

- Chapter 1 Maine small business health insurance informationIntroduction
- Chapter 2 Overview of small business health insurance in Maine
- Chapter 3 Importance of small business health insurance
- Chapter 4 Small business health insurance options in Maine
- Chapter 5 Average cost of health insurance coverage in Maine
- Chapter 6 What plans are available on the individual market in Maine?
- Chapter 7 COBRA in Maine
- Chapter 8 How PeopleKeep by Remodel Health can help employers in Maine
Maine small business health insurance information
The Pine State boasts a remarkable concentration of small businesses. They account for 99.3% of all companies1 in the state, employing more than 275,000 workers. But what strategies can you use to draw in and keep these employees?
Providing health benefits is crucial for both attracting and retaining top talent within your organization. Large corporations in Maine easily secure health insurance for their workforce due to bigger budgets. On the other hand, small businesses with tighter budgets have a harder time finding cost-effective coverage. But forgoing coverage isn't the answer in this situation since doing so can cost your company more in the long run.
In this guide, we’ll go over various health insurance options available for small businesses in Maine, along with affordable alternatives to fit your budget.
Overview of small business health insurance in Maine
When small business owners think about insurance, fully-insured group health coverage often comes to mind first. However, it's not the only option available, nor is it always the most advantageous. Although group health plans are widely used, they may not be the ideal solution for your small business.
Traditional group coverage may not work for you if:
- You can't afford a fully-insured group health plan from an insurer.
- You can't meet the policy's minimum participation rates.
- You have employees residing in multiple states, making it difficult to offer a single health plan.
In these situations, you might end up bearing the expenses by yourself (self-insuring) or choosing not to provide health benefits to employees. So, what's the alternative? You can replace a group health insurance plan with a stand-alone health reimbursement arrangement (HRA).
An HRA gives employers more control over their financial planning and benefits management. This affordable option allows you to reimburse workers for individual health insurance premiums instead of providing a group health insurance plan for your entire team.
Importance of small business health insurance
Health insurance is a critical component of employee benefits. It ensures compliance with state and federal laws and enhances your reputation as an employer of choice.
Let's review why providing health benefits to your employees in Maine is essential.
The ACA’s employer mandate
Under the Affordable Care Act (ACA), employers with 50 or more full-time equivalent employees (FTEs) must offer affordable health insurance that meets minimum essential coverage (MEC) and minimum value (MV) criteria. This is known as the employer mandate.
Employers in Maine with 50 or more FTEs, known as applicable large employers (ALEs), may face tax penalties if both conditions are met:
- They don't provide health insurance coverage to at least 95% of their full-time employees and their dependents.
- Any of those employees gets subsidies on the individual health insurance market.
Additionally, ALEs can face a penalty for not offering MV or affordable coverage if at least one employee gets a subsidy for an individual market plan.
Perks of providing health insurance to employees
Employers with fewer than 50 FTEs aren't required by law to offer health insurance coverage. However, there are several reasons to consider offering employee health benefits.
The advantages of offering health insurance to your employees include:
- Tax benefits
- Improved recruitment and retention
- Increased productivity
- Decreased absenteeism due to preventable health conditions and illnesses
- Improved health outcomes
If you want to catch the eyes of job seekers, you need to offer employee health benefits. Our 2024 Employee Benefits Survey found that 81% of employees consider an employer’s benefits package an important factor when deciding whether to accept a job offer. Another 92% of employees rated health benefits as important. If you fail to offer health coverage, you may fall behind your competitors.
Small business health insurance options in Maine
Running a small business comes with distinct challenges, especially when it comes to health insurance. Unlike larger companies with hefty budgets and specialized teams for benefits management, small business owners must carefully balance their time and resources. You need to evaluate your health insurance options meticulously and make well-informed choices.
Here's how small employers can offer health coverage to their employees:
- Traditional group health insurance
- Health reimbursement arrangements (HRAs)
- Health stipends
- Ancillary benefits, like vision and dental plans, health savings accounts (HSAs), and flexible spending accounts (FSAs)
Group health insurance plans in Maine
Most business owners use traditional group health insurance plans to provide coverage. First, let’s cover fully-insured group plans. With these plans, employers share the cost of premiums with their employees, and usually cover a larger portion of the expenses. Additionally, employers have the option to include spouses and children in the coverage, greatly increasing the overall value of the benefits provided to their staff.
Here are the types of group health insurance plans available in Maine:
- Preferred provider organization plans (PPOs): PPOs are the most common health plan choice. Members have access to a network of healthcare providers, but they can also receive services outside this network for an additional fee.
- Health maintenance organization plans (HMOs): HMOs provide comprehensive healthcare services through established provider networks. Members need to pick a primary care physician (PCP) to manage their healthcare needs. Their PCP issues referrals for specialist consultations when needed.
- Exclusive provider organization plans (EPOs): EPOs share characteristics with HMOs and PPOs. An EPO gives members access to a specific network of providers. Members can also directly consult specialists without needing referrals. However, care from providers outside the network isn't covered under an EPO.
- Point of service plans (POSs): POS plans provide cost-effective rates for visits to in-network doctors while also covering services out-of-network. Like HMOs, members need referrals from their PCPs to see specialists.
Larger employers usually get better rates on group health plans since they distribute risk across a more extensive employee base. They also benefit from the shared financial responsibility for premium costs. According to KFF2, employers typically cover 83% of premiums for individual plans and 72% for family plans. In addition, you need about 70% of your workforce to participate if you want to qualify for a group plan.
To save money, you can consider using a high deductible health plan (HDHP). An HDHP offers cost savings by reducing monthly premium costs for employers and employees alike.
However, as the name implies, HDHPs have high deductibles. This means your employees have to pay for more out-of-pocket expenses before their coverage kicks in.
To avoid higher costs for your team, you can pair an HDHP with a group coverage HRA (GCHRA). With a GCHRA, or integrated HRA, you can provide tax-free reimbursements to your employees for their out-of-pocket expenses, such as deductibles.
Small businesses with fewer than 50 FTEs can secure small business health insurance by working with a broker or a health insurance company directly. Additionally, if your business has fewer than 25 employees, each earning an average annual wage below $50,000, you may qualify for the Small Business Health Care Tax Credit.
These are the companies providing small group health plans in Maine for 2026, as listed on HealthCare.gov's rate review website3:
Health insurer |
SHOP status |
Anthem Health Plans of Maine |
Off-exchange |
Harvard Pilgrim Healthcare |
Off-exchange |
HPHC Insurance |
Off-exchange |
Maine Community Health Options |
On- and off-exchange |
Taro Health |
Off-exchange |
UnitedHealthcare |
Off-exchange |
UnitedHealthcare of New England |
Off-exchange |
There are also self-funded group plans. With this type of plan, employers directly insure their employees and pay out medical claims according to their plan documents. While small employers can save money on premiums, self-insuring comes with a lot of risk. This is because any substantial or unexpected medical claims can cause budget instability. Employers can mitigate their risk by buying a stop-loss policy. But these can be expensive.
How to take advantage of individual health insurance with an HRA
If cost or employee count is a concern for your small business, consider an alternative health benefit. Rather than opting for a traditional group health plan, you can provide a stand-alone HRA to your team. An HRA allows you to offer cost-effective health coverage by reimbursing employees for their individual health insurance premiums.
You can reimburse more than 200 eligible expenses with an HRA, including:
- Monthly premiums for health, vision, and dental plans
- Dental and vision expenses
- Preventive care
- Emergency care
- Prescription drugs
- Over-the-counter medication
Two of the most popular HRAs are:
- The individual coverage HRA (ICHRA): The ICHRA works for employers of all sizes. It's particularly helpful for ALEs since it can satisfy the employer mandate. Employers can offer employees as much as they want as allowances since there's no annual limit on contributions. You can also vary allowances using 11 employee classes, employee age, and family size. Employees need their own individual health insurance policies to participate in the ICHRA.
- The qualified small employer HRA (QSEHRA): The QSEHRA is only for small employers with fewer than 50 FTEs. It also has annual limits on employer contributions. You can't vary allowances using employee classes, but you can still offer different allowance amounts based on an employee's age and family size. Unlike the ICHRA, employees only need health plans that provide MEC to participate in the QSEHRA. This means they can participate if they're on a spouse's or parent's health plan.
Learn more about the HRAs you can offer with PeopleKeep
Qualified small employer HRA (QSEHRA)
A powerful first-time benefit or alternative to group health insurance made specifically for small employers.
Individual coverage HRA (ICHRA)
A health benefit that enables employers to cover the individual insurance plans their employees choose.
Group coverage HRA (GCHRA)
A health benefit that employers can use to help employees with their out-of-pocket expenses. It pairs with a group plan.
Health stipends
Employers in Maine also have the option to provide a stipend to help with healthcare expenses. A health stipend is additional income you add to your employees' salaries. This extra financial support can help them cover expenses like premiums, copays, and other healthcare costs that an HRA or traditional group plan might not include.
Nevertheless, stipends have specific limitations:
- The IRS counts them as taxable income.
- Due to federal regulations, you can't ask for proof of insurance or receipts for items listed in IRS Publication 502.
- Stipends don't meet the employer mandate's requirements. ALEs who offer stipends instead of insurance or an ICHRA may face financial penalties.
With that in mind, stipends remain an excellent choice for employers aiming to enhance their health benefits. They're also particularly advantageous for companies with staff eligible for premium tax credits.
Ancillary and supplemental plans
Health coverage is the most important employee benefit you can offer, but you want to go beyond that. By offering ancillary benefits, you can develop a more comprehensive and attractive benefits package.
Here are some ancillary and supplemental health benefits to consider:
- Dental coverage: According to our survey, dental insurance follows health insurance as the most sought-after employee benefit. If you don’t want to offer a dental plan, you can use an HRA to reimburse them for their dental expenses and individual dental plan premiums.
- Vision insurance: Like dental insurance, vision insurance is a highly desired employee benefit. Our survey found that 81% of employees consider it important. By including vision coverage as part of your benefits package, you can help your employees with this additional cost. You can also use an HRA to reimburse vision plan premiums and vision care expenses.
- Health savings account (HSA): An HSA is an employee-owned account. Both the employer and employee can contribute pre-tax funds to it. Employees can use the money in their HSAs to pay for medical expenses.
- Flexible spending account (FSA): A healthcare FSA is like an HSA. It helps your employees cover the cost of their medical care. It covers most of the same costs as an HRA, but doesn't extend to health insurance premium reimbursements.
- Critical illness insurance: Critical illness insurance offers protection for major health issues like cancer, stroke, and kidney failure. It grants employees a lump sum payment to cover medical expenses or compensate for lost wages during their recovery period.
Average cost of health insurance coverage in Maine
The factors that impact the cost of health insurance in Maine include:
- The employee’s, spouse’s, or dependent’s age
- Rating area (for individual and small group plans)
- The metal level or value of the plan (for small group and individual plans)
- The group’s medical claims history (for large group plans)
According to KFF's 2024 Employer Health Benefits Survey4, the average annual premium in the U.S. is:
- $8,951 for individual coverage
- $25,572 for family coverage
The table below shows the average lowest-cost premiums for each metal tier plan offered in Maine on the federal exchange for 2025, as reported by KFF5.
Average lowest-cost bronze premium |
Average lowest-cost silver premium |
Average benchmark premium (second-lowest-cost silver plan) |
Average lowest-cost gold premium |
$464/month |
$545/month |
$546/month |
$625/month |
What plans are available on the individual market in Maine?
Maine residents use the state exchange, CoverME.gov6. Maine's Open Enrollment is from November 1 to January 15 each year. Outside of this period, residents with qualifying life events can still sign up or adjust their coverage for 2026.
Individuals with marketplace plans might qualify for premium tax credits provided by the federal government. These are known as premium subsidies or health insurance subsidies. During 2024 Open Enrollment7, more than 50,500 Maine residents received premium tax credits for marketplace health plans.
The IRS and the Marketplace originally used federal poverty guidelines to determine eligibility. The Inflation Reduction Act eliminated the upper-income limit until the end of 2025. Anyone whose premiums exceed 8.5% of their household income can access these federal tax credits. With an extension of these credits seeming unlikely, eligibility may revert to only those with incomes between 100 and 400% of the FPL for 2026.
The table below lists the health insurance companies providing plans on Maine’s individual market for 2026, according to HealthCare.gov’s rate review website3:
Health insurer |
On- or off-exchange |
Anthem Health Plans of Maine |
On-exchange and off-exchange |
Harvard Pilgrim Healthcare |
On-exchange and off-exchange |
HPHC Insurance |
Off-exchange |
Maine Community Health Options |
On-exchange and off-exchange |
Taro Health |
On-exchange and off-exchange |
COBRA in Maine
Under the Consolidated Omnibus Budget Reconciliation Act of 1985 (COBRA), employees can maintain their employer-sponsored health insurance for a limited time after leaving a company. According to federal law, companies with at least 20 full-time employees providing health insurance have to offer COBRA coverage. Maine also has a mini-COBRA law8 for employers with fewer than 20 employees.
How PeopleKeep by Remodel Health can help employers in Maine
Ready to offer an affordable and flexible health benefit to your team? PeopleKeep by Remodel Health can help make it happen. Our HRA administration software streamlines the process to save you valuable time and resources.
Here’s how providing an HRA with PeopleKeep works:
- You offer your employees an ICHRA, QSEHRA, or GCHRA.
- You set a monthly allowance amount for them to spend on medical expenses.
- With an ICHRA or QSEHRA, your employees purchase health plans and other essentials using their own money.
- Your employees submit their eligible expenses for reimbursement through their PeopleKeep account.
- We approve their expenses.
- You reimburse them up to their allowance amounts. Any unused HRA funds stay with you at the end of the year.
We also assist with several time-consuming tasks, such as:
- Reviewing reimbursement requests from your employees. We ensure they follow ACA, ERISA, and IRS regulations. This also keeps protected health information (PHI) safe to prevent your organization from any HIPAA violations.
- Generating legal plan documents and summary plan descriptions on your behalf.
- Answering any questions you may have by providing award-winning customer support.
We also help your employees find the health insurance plans that work best for them. After enrolling in their ICHRA or QSEHRA, they can easily shop for coverage directly from their PeopleKeep dashboard.
If you prefer to work with a broker, you still can. Your broker can sell individual health insurance policies to your employees and assist you in managing your benefits. Have your broker reach out to us to learn more about setting up an HRA for your team.
For organizations with 50 or more employees that want additional compliance tools and hands-on support, Remodel Health’s ICHRA+ administration solution delivers a white-glove experience.
How our software works
PeopleKeep simplifies employee benefits administration through an intuitive reimbursement model. Our user-friendly software allows companies to set up HRAs and stipends efficiently. It also gives employers more control over their budget while giving employees more flexibility over how to leverage their benefits.
Here’s a breakdown of how the process works:
Design your benefit & invite employees
Design your custom HRA or stipend benefit. Define your benefit start date, allowance amounts, eligibility criteria, and other aspects that align with your company’s policies and employee needs.
Employees make eligible purchases
Once invited and onboarded, employees can submit eligible health or lifestyle expenses for reimbursement. Our system ensures a smooth process for submitting and tracking expenses.
Approve expenses & reimburse employees
After submitted expenses are verified and approved, you can proceed with reimbursement. You can reimburse your employees through payroll, check, cash, or bank transfer.

Control your budget with an HRA
Contact a PeopleKeep HRA specialist to learn more.
Contributors:

Holly Bengfort
Content Marketing Specialist