Small business health insurance in Iowa

As a busy business owner in Iowa, how do you find the time to decode the complexities of health insurance? It might seem overwhelming to handle by yourself, but it doesn’t have to be.

Let’s explore your health plan options and how PeopleKeep and Remodel Health can help you provide affordable, flexible health benefits through a health reimbursement arrangement (HRA).

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Introduction

Iowa small business health insurance information

To say small business employers have a big impact on the Hawkeye State's economy would be an understatement. Iowa has 282,323 small businesses1, which account for 99.3% of all businesses in the state. They employ 616,917 individuals, representing 45.6% of Iowa's workforce. Yet, according to KFF2, only 42.3% of small businesses in the state with fewer than 50 employees offered health insurance.

It's easier for large corporations to explore several health insurance options for their workers. But small businesses with limited budgets face more challenges finding affordable coverage.

Forgoing health coverage isn't the answer since it can lead to greater expenses in the future. Offering your employees comprehensive benefits not only impacts their well-being but also strengthens your business by attracting and retaining top talent.

This guide explains various health insurance options available to Iowa's small businesses, along with budget-friendly alternatives to fit your financial plan.

   
Chapter 1

Overview of small business health insurance in Iowa

When small business owners think about insurance, group coverage often comes to mind first. However, there are more choices to consider. While group health plans are common, they might not be the best solution for your small business. Especially since they vary significantly in terms of cost and flexibility.

You may find:

  • You can't afford a group policy from a health insurer.
  • You can't meet the policy's minimum participation requirements.
  • You have employees in multiple states, which makes offering a single health plan difficult.

In any of these situations, you might end up covering expenses yourself through a self-funded plan or have to skip providing employee health benefits entirely. But both of these options come with risks.

So, what's the solution? Ditch the traditional defined health benefit for a defined contribution health plan, like a health reimbursement arrangement (HRA).

With an HRA, employers can manage their budgets and benefits more effectively. This affordable option allows them to reimburse employees for the cost of their individual health insurance premiums instead of buying a group health insurance plan for their entire workforce.

   
Chapter 2

Importance of small business health insurance

Yes, offering the right medical insurance plan safeguards you from compliance issues. But it also keeps your team happy and healthy, which can increase employee engagement and boost morale at work.

Here’s why offering health benefits to your employees in Iowa is essential.

The ACA’s employer mandate

Under the Affordable Care Act (ACA), businesses with 50 or more full-time equivalent employees (FTEs) must offer affordable health insurance that meets minimum essential coverage (MEC) and minimum value (MV) criteria. This is known as the employer mandate.

Iowa employers with 50 or more FTEs, known as applicable large employers (ALEs), may face tax penalties if both conditions are met:

  • They don't provide health insurance coverage to at least 95% of their full-time employees and their dependents.
  • Any of those employees get subsidies on the individual health insurance market.

ALEs may also face a penalty for not offering minimum value or affordable coverage.

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Perks of providing health insurance to employees

If your business employs fewer than 50 FTEs, federal regulations don't require you to offer health insurance. But that doesn't mean you shouldn't consider it.

Here are just a few benefits of providing health insurance to your employees:

  • It offers tax advantages.
  • It increases productivity.
  • It attracts and retains talented workers.
  • It decreases employee absenteeism.
  • It contributes to improved health outcomes.

Offering health benefits can make you an employer of choice. Our 2024 Employee Benefits Survey found that 81% of employees consider an employer’s benefits package an important factor when deciding whether to accept a job offer. Another 92% of employees rated health benefits as important. If your small business doesn't offer health coverage, you're missing out.

   
Chapter 3

Small business health insurance options in Iowa

Running a small business comes with its own set of hurdles, especially when it comes to health insurance. Unlike large companies with hefty budgets and whole teams to handle their benefits, small business owners have to watch every penny. You need to carefully go over your health insurance options and choose wisely.

Here are some ways small businesses can offer health coverage to employees:

  • Traditional group health insurance
  • Health reimbursement arrangements (HRAs)
  • Health stipends

Ancillary benefits, like vision and dental plans, health savings accounts (HSAs), and flexible spending accounts (FSAs)

Group health insurance plans in Iowa

Since the end of World War II, business owners have relied on traditional group health insurance plans for coverage. In a fully-insured group plan, both the company and its employees typically pay the premiums, with the employer taking on a larger share of the expenses.

With a group plan, employers can also extend coverage to employees' spouses and children, enhancing the benefits offered to their workforce.

In Iowa, group health insurance plans are available in various forms, such as:

  • Preferred provider organization plans (PPOs): PPOs are the most common type of health plan. PPO members have a network of healthcare providers, with the flexibility to receive care from outside that network at a higher cost.
  • Health maintenance organization plans (HMOs): HMOs provide a comprehensive array of healthcare services through established provider networks. In an HMO, members must choose primary care physicians (PCPs). Their PCP manages their healthcare needs and refers them to specialists when needed.
  • Exclusive provider organization plans (EPOs): EPOs combine elements of HMOs and PPOs. EPO members can access services from a specific network of providers and visit specialists directly without referrals. But an EPO won't cover any care members receive from out-of-network providers.
  • Point of service plans (POSs): POSs provide lower costs for in-network doctor visits while also covering out-of-network care. Like an HMO, members must obtain referrals from their PCPs before seeing specialists.

Large companies tend to secure better rates on group health insurance because they spread the risk over a broader pool of employees. They also gain from sharing the cost of premiums.

KFF data shows employers cover about 83% of the premiums for individual plans and around 72% for family plans. You also need about 70% of your employees to participate to qualify for a group health plan.

If a traditional group health plan is out of your budget, a high deductible health plan (HDHP) may be the way to go. An HDHP can provide potential savings by lowering the monthly premium expenses for both employers and employees.

The drawback of HDHPs is their high deductibles. This means your employees will have to cover more out-of-pocket expenses before the insurance kicks in, which can potentially increase costs for your team.

In this scenario, you can offer a group coverage HRA (GCHRA), sometimes referred to as an integrated HRA, alongside your HDHP. With a GCHRA, you can provide tax-free reimbursements to your employees for their out-of-pocket expenses, such as deductibles.

Iowa employers with fewer than 50 FTEs can access small business health insurance plans through a broker or a health insurance carrier. If you have fewer than 25 employees who earn less than $50,000 annually, you may qualify for the Small Business Health Care Tax Credit.

The following companies offer small group health plans in Iowa in 2025, according to HealthCare.gov’s rate review website3:

Health insurer

SHOP status

Avera Health Plans

Off-exchange

Health Alliance Midwest

Off-exchange

Medica

Off-exchange

Medical Associates Health Plans

Off-exchange

Quartz Health Plan

Off-exchange

Sanford Health Plan

Off-exchange

UnitedHealthcare

Off-exchange

UnitedHealthcare Plan of the River Valley

Off-exchange

Wellmark Health Plan of Iowa

Off-exchange

Wellmark

Off-exchange

How to take advantage of individual health insurance with an HRA

If a group plan is too costly or you don't have enough employees to qualify, there's a better health benefit for your small business.

Instead of opting for a traditional group health plan, you can go with a stand-alone HRA. HRAs allow you to provide affordable health coverage to your employees by reimbursing them for their individual health insurance premiums.

There are several individual healthcare costs you can reimburse, such as:

  • Monthly premiums for health, vision, and dental plans
  • Doctor appointments
  • Preventive services
  • Emergency care
  • Dental costs
  • Vision costs
  • Prescription drugs
  • Over-the-counter medication
  • Mental health services

Two of the most popular HRAs are:

  • The individual coverage HRA (ICHRA): This ICHRA gives employers the most flexibility. With no annual limits on employer contributions, you can offer your workers as much as you want as an allowance. You can also offer different allowances using 11 employee classes, such as full-time and part-time workers, and family status. Additionally, the ICHRA is a great solution for ALEs that need to satisfy the employer mandate. Eligible employees need their own individual health insurance plans to participate in the ICHRA.
  • The qualified small employer HRA (QSEHRA): Unlike the ICHRA, the QSEHRA is only for small businesses with fewer than 50 FTEs. This makes it an excellent option for organizations that want to provide benefits for the first time or lower their premium costs. However, it's not as flexible as the ICHRA. It comes with annual contribution limits. It also doesn't have employee classes, but you can vary allowances based on an employee's age and family size. Eligible employees need health plans that provide MEC to participate. This means they can participate if they're on a spouse's or parent's health plan.

Learn more about the HRAs you can offer with PeopleKeep

Health stipends

Iowa employers can also offer their employees health stipends. This is additional money added to your employees' paychecks to help with medical costs. Health stipends offer flexibility, helping them cover out-of-pocket expenses such as premiums, copays, and other healthcare services that an HRA or group plan may not include.

But there are some drawbacks to stipends:

  • The IRS counts them as taxable income.
  • Due to federal regulations, you can't ask for proof of insurance or receipts for items listed in IRS Publication 502.
  • Stipends don't meet the employer mandate's requirements. ALEs who offer stipends instead of insurance or an ICHRA may face financial penalties.

Nonetheless, stipends continue to be a great option for businesses that want to improve their health benefits. They also benefit companies with employees who qualify for premium tax credits.

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Ancillary and supplemental plans

While health insurance is an important employee benefit, it's just the beginning. To better support the overall well-being of your employees, you should consider offering ancillary benefits. These additional benefits create a more well-rounded benefits package.

Here are some ancillary and supplemental health benefits you can offer:

  • Dental coverage: Medical plans don't usually offer adult dental care. If you offer dental insurance as an extra perk, you can help your employees out with the extra cost for things like exams, cleanings, or fillings. You can also use an HRA to reimburse your employees for their dental bills and dental plan premiums.
  • Vision insurance: Like dental care, traditional health plans don't often cover vision care, leaving employees to cover eye exams and lenses themselves. By adding vision coverage or using an HRA, you can help with these costs and also reimburse vision plan premiums.
  • Health savings account (HSA): An HSA is an employee-owned account that allows both you and your employees to contribute pre-tax funds. Your employees can access their HSAs whenever they need to pay for upcoming medical expenses.
  • Flexible spending account (FSA): Just like an HSA, a healthcare FSA helps your employees cover out-of-pocket costs when they need medical care. It includes most of what an HRA does, but doesn't include health insurance premiums for reimbursement.
  • Critical illness insurance: Critical illness insurance offers protection for serious conditions like cancer, stroke, or kidney failure. It offers employees a lump-sum payout to handle medical costs or lost wages during recovery.
   
Chapter 4

Average cost of health insurance in Iowa

Here are some factors that impact health insurance costs in Iowa:

  • The employee’s, spouse’s, or dependent’s age
  • ZIP code
  • The value of the plan
  • Claims and medical history (for large group plans only)

According to KFF's 2024 Employer Health Benefits Survey4, the average annual premium in the U.S. is:

  • $8,951 for individual coverage
  • $25,572 for family coverage

The table below presents the average lowest-cost premiums for each metal tier plan available on the federal exchange in 2025, according to KFF5.

Average lowest-cost bronze premium

Average lowest-cost silver premium

Average benchmark premium (second-lowest-cost silver plan)

Average lowest-cost gold premium

$309/month

$427/month

$429/month

$417/month

Individual plan costs differ based on age, location, insurer, and your preferred level of coverage. For example, bronze plans usually have lower monthly costs but come with higher deductibles compared to silver or gold plans.

    
Chapter 5

What plans are available on the individual market in Iowa?

Iowa residents use the federal health insurance marketplace, HealthCare.gov. Three health insurance companies offer plans for 2025. However, the availability of these health plans differs by rating area across the state.

The Open Enrollment Period in Iowa runs from November 1 to January 15 each year. People with marketplace plans may be eligible for premium tax credits from the federal government. These are often referred to as premium subsidies or health insurance subsidies.

During the 2024 Open Enrollment6, more than 98,000 people in Iowa received premium subsidies for marketplace health plans. The IRS uses federal poverty guidelines to determine eligibility for premium tax credits.

The Inflation Reduction Act has eliminated the upper-income limit until the end of 2025. Currently, anyone whose premiums exceed 8.5% of their household income can access these federal tax credits.

If an individual misses the Open Enrollment Period, they can only enroll in a health plan if they experience a qualifying life event that activates a special enrollment period (SEP). Otherwise, they need to wait until the next Open Enrollment Period to sign up.

The table below shows the health insurance carriers that are offering plans on the individual market in 2025, according to HealthCare.gov’s rate review website and Ideon’s Planwatch7:

Health insurer

On- or off-exchange

Ambetter

On-exchange

Medica

On-exchange

Oscar Health

On-exchange

UnitedHealthcare

On-exchange

Wellmark Health Plan of Iowa

On-exchange

    
Chapter 6

COBRA in Iowa

The Consolidated Omnibus Budget Reconciliation Act of 1985 (COBRA) allows employees to maintain their employer-sponsored health insurance for a specific period following their departure from a company. Under federal law, employers with 20 or more full-time employees who provide health insurance coverage must offer COBRA.

Iowa's Mini-COBRA8 allows individuals previously under group health plans with employers of 2 to 19 employees to maintain coverage after a qualifying event. It offers similar benefits to the group plan, although at a higher cost, for up to 18 months. This ensures continued access to necessary health services while individuals seek new employment or other insurance options.

   
Chapter 7

How PeopleKeep and Remodel Health can help Iowa employers

If you want to offer flexible, personalized employee health benefits, Remodel Health is here to help you out! Our HRA administration software streamlines the process, allowing you to save valuable time and resources.

Here's how offering an HRA through PeopleKeep by Remodel Health works:

  • You can offer a QSEHRA, ICHRA, or GCHRA to your employees.
  • You set a monthly contribution amount for employee medical costs.
  • With an ICHRA or QSEHRA, your employees purchase health coverage and other essentials using their own money.
  • They submit their expenses for reimbursement through their PeopleKeep account.
  • You approve eligible expenses and reimburse them up to their allowance amounts.

We also take care of these time-consuming tasks for you:

  • Our team reviews reimbursement requests from your employees. We ensure they follow ACA, ERISA, and IRS regulations. This also keeps protected health information (PHI) safe to prevent your organization from any HIPAA violations.
  • We generate legal plan documents and summary plan descriptions on your behalf.
  • Our award-winning customer support team is available to help answer any questions you may have.

In addition to handling administration services, we give your employees the support they need when picking a health insurance plan. After enrolling in their QSEHRA or ICHRA, they can easily explore their health coverage options directly from their PeopleKeep dashboard.

If you currently work with a broker, that doesn't have to change. With a PeopleKeep HRA, your broker can sell individual health insurance policies and ancillaries to your employees and assist you in managing your benefits. Have your broker reach out to us to learn more about setting up an HRA for your team.

For organizations with 50 or more employees that want additional compliance tools and hands-on support, Remodel Health’s ICHRA+ administration solution delivers a white-glove experience.

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Ready to enhance your employee benefits?

Get in touch with a Remodel Health HRA specialist who can answer your questions and provide expert guidance, or start building your benefits online.

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