Case Study: Brunswick Veterinary Clinic

Brunswick Veterinary Clinic Logo
Industry Veterinary
Location Brunswick, ME

New veterinary clinic owner Dr. Erica Parthum knew she wanted to offer great benefits to her employees. Under the previous owner, employees were offered a group health insurance plan, but the plan didn’t make sense to Dr. Parthum. It was extremely expensive, and there was little to no value to employees. Now, with a qualified small employer HRA (QSEHRA), PeopleKeep helps the clinic offer a benefit where they set the budget and employees are empowered to get the health care they need.

Dr. Erica Parthum
“It’s very easy. There’s very little time commitment and you’re able to offer an amazing benefit to your employees.”

Dr. Erica Parthum

The Brunswick Veterinary Clinic in Brunswick, ME


full-time employees


projected annual tax savings


minutes per month

“They can pick the insurance they want. I can offer it to the employees, and I can offer it to their families. It’s really tailored to them."

The company

Dr. Parthum took over as owner of the Brunswick Veterinary Clinic in January of 2019. Located in Brunswick, Maine, the clinic has four doctors and is one of the only clinics around with a board-certified animal physical therapist. They also have a number of certified animal nurses and great support staff. Together, the team at Brunswick cares for small animals through checkups, surgery, radiology, ultrasound, physical therapy, dental care, and more.

The challenge

A common challenge for vet clinics and other small business owners trying to offer a health benefit to their employees is controlling costs. It was no different for Dr. Parthum, but she believed in offering a health benefit to help employees stay healthy. She also knew it was necessary to compete for talent in the industry.

Once she learned about the group plan the previous owner had offered, she knew it wasn’t right for her clinic.

“For me, group insurance just wasn’t feasible.”

It was so expensive, in fact, Dr. Parthum believes that if she had continued the plan, some of her employees couldn’t possibly have participated. She had to find something else.

The solution

Through her CPA, Dr. Parthum found PeopleKeep. After a call with PeopleKeep , she learned she could determine allowances based on her budget, and employees could purchase their own plans and get reimbursed. They could also use their allowance for out-of-pocket expenses like co-pays, prescriptions, dental services, and vision care.

As an added bonus, using PeopleKeep, the clinic and its employees are estimated to save up to $9,469 annually in taxes compared to other options like a taxable stipend.

The results

Since the clinic began to offer a Health Reimbursement Arrangement (HRA) through PeopleKeep, employees of the Brunswick Veterinary Clinic who had never had insurance have bought policies. Those that were covered under the group health insurance plan have been able to find new plans that work for them.

“They can pick the insurance they want. I can offer it to the employees, and I can offer it to their families. It’s really tailored to them.”

Dr. Parthum has noticed more employees are going to the doctor when they need to get care because they know they can afford to do so. Her staff can stay healthy and ready to help their animal patients stay healthy, too.