Case Study: NOBL Beverages

NOBL logo
Industry Beverage
Location Seabrook, NH
Website http://noblcoffee.com

In January 2020, NOBL Beverages was finally able to achieve their goal of offering a useful and affordable health benefit to employees. The individual coverage health reimbursement arrangement (ICHRA) allows the company to offer a flexible health benefit employees love.

Stephen Goodrow
“We were sold on PeopleKeep because of your affordable pricing, great customer service, and modern website. It fits within our budget and the product is clean, robust, and easy to use.”

Stephen Goodrow

HR Analyst

16

full-time employees

5

minutes per month

$7,573.80

projected annual tax savings

 “If we chose to self-administer instead of using PeopleKeep, administering the company's benefits would be someone's full-time job.”

The company

Founded by Connor Roelke in 2015, NOBL Beverages is known for their nitro cold brew and craft beverages. Their nitro techniques create a unique flavor profile that's best straight from the keg and offered on tap, or in a fresh can. Their cold brew coffee, teas, and kombuchas are offered at over 500 retail locations throughout the Northeast and are available for online purchase nationwide.

In addition to their own line of products, NOBL Beverages also works with other businesses to co-pack products and assist with distribution and sales. This allows them to be a lifeline to many businesses in the US.

The challenge

By 2019, NOBL Beverages was in a position to begin offering employee benefits. NOBL's COO Jason Pawlik was a driving force behind the decision and worked with HR Analyst Stephen Goodrow to find a health benefit that would be valuable to employees and cost-effective for the business.

Stephen first looked into traditional group health insurance and then Health Savings Accounts (HSAs). The cost and participation requirements of group health insurance took that option off the table. HSAs on the other hand, despite their usefulness, didn't seem like a complete benefit.

He later found out about the individual coverage health reimbursement arrangement (ICHRA) and considered writing plan documents internally in order to administer the benefit in-house. Through his research, Stephen realized that self-administering wasn't realistic. From the complicated nature of creating and implementing plan documents and the massive amount of time required to do everything, self-administering was out of the question.

The solution

Though self-administering the benefit wasn’t an option, Stephen knew the ICHRA was the right fit for NOBL Beverages. He liked that employees could select their own individual insurance plans and choose to opt in or out based on their current situation. His search then shifted focus towards software administration options for the ICHRA.

That's when he found PeopleKeep. He was drawn in by the number of good reviews and found the time savings and compliance assurance compelling. At this point, Jason and Stephen decided to pull the trigger.

“We were sold on PeopleKeep because of your affordable pricing, great customer service, and modern website. It fits within our budget and the product is clean, robust, and easy to use.”

The results

NOBL Beverages rolled out a 401(k) plan and the ICHRA health benefit at the same time. Their employees were most excited about the ICHRA. Many of their employees had never had their own insurance policies before. Instead, many were covered by their parents' policies or chose to go uninsured.

With the ICHRA, NOBL is able to set an allowance for employees that fits their budget. Each employee can pick their own plan that works for their specific needs and are reimbursed using the allowance. Additionally, they can use left over allowance to cover out-of-pocket expenses like prescriptions, OTC medications, menstrual products, and copays.

When first rolling out the benefit, Stephen was impressed with PeopleKeep's customer service team. Whenever they needed assistance or had an issue, the support team was quick to help.

“When you work with larger companies, you often have to navigate through a million different phone menus to get a simple answer. With PeopleKeep we get an immediate response to resolve any issues.”

When choosing how much allowance to offer, the company made sure to think about their employees' needs. They wanted to choose the best benefit they could afford, while leaving room to expand as they grow. The ICHRA gives them that flexibility.

Administering the benefit through PeopleKeep has been simple. Each month, Stephen logs in to NOBL's account, approves the reimbursements that are due, and submits them to payroll. It only takes him about 5 minutes per month to do it all.

“If we chose to self-administer instead of using PeopleKeep, administering the company's benefits would be someone's full-time job.”

Stephen believes that he is more likely to join and stay with a company that offers a robust benefits package. He hopes this is also the case for his current and future employees who can enjoy a great health benefit. For Stephen and the NOBL Beverages management team, that's an added bonus but not the main point.

Employees dedicate the majority of their time to working at a company, so in return, we think it's the right thing to take care of them as best we can. PeopleKeep helps us do that.”

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