Customer case study: Bobby Hyatt Insurance Agency

Bobby Hyatt Insurance Agency switched from a taxable stipend to a formalized, tax-free health benefit with a PeopleKeep QSERHA.

Bobby Hyatt Insurance Agency
Industry Insurance
Location Corpus Christi, TX
Employees 3
Benefits QSEHRA


“PeopleKeep is super easy to use, it doesn’t take much time to implement, and it legitimizes what I give to my employees for health benefits.”


PeopleKeep supplies Bobby Hyatt Insurance Agency with a QSEHRA benefit to save over $1,500 in taxes and provide value to employees

New insurance agency owner Bobby Hyatt wanted to take care of his employees with a health benefit. But like many small insurance agencies, he couldn’t afford group health insurance. He looked at stipends but didn’t want to pay extra money in taxes if he didn’t have to.

Luckily, Bobby was referred to PeopleKeep where he learned that the QSEHRA would allow him to offer his employees tax-free money that they could use to cover their healthcare costs. He knew this benefit would take the stress off of his employees and make sure they were covered.

Now, with PeopleKeep’s QSEHRA, Bobby has met his goal of offering a tax-free health benefit that frees his employees from medical worries at work. He has also saved over $1,500 in annual taxes for his business. His staff is able to have all their medical needs met and he can complete benefit administration duties, like processing reimbursements, in as little as 3 minutes per month.

3 minutes per month in benefits administration

3 full-time employees

$1,589 in projected annual tax savings


Want to learn more about how PeopleKeep helped Bobby Hyatt Insurance Agency offer personalized health benefits? Scroll to read the full story


The challenge

Insurance agency owner Bobby Hyatt wanted to provide health benefits to his employees right away upon the start of his new business. He knew what it was like to stress about medical needs during work and he wanted to remove that distraction and worry for his employees.

But Bobby encountered a problem many small insurance agencies do: The budgetary constraints and diverse needs of his employees made group health insurance unfeasible and unaffordable. He spoke with other insurance agency owners and discovered that many of them offered a taxable stipend to avoid the difficulties that came with a group plan.

That didn’t seem like a viable option to Bobby either though. Not only are employers required to pay payroll taxes on reimbursements but employees are taxed on the amount they receive as income. Bobby did not feel like this would truly be helping his staff with their medical needs. He needed to find a cost-effective solution that would provide much-needed relief to his employees.

“I’m a big believer in making sure my employees’ lives are taken care of to the best of my ability.”

The solution

While setting up his business, Bobby was referred to PeopleKeep. With a QSEHRA health benefit, he could reimburse his employees for their individual health insurance premiums through a monthly taxfree allowance which he could set up to be budget friendly. The allowance could also be used to pay for out-of-pocket expenses as well providing true flexibility and full coverage.

Bobby could also provide value to his employees who were already covered through their spouses’ group health insurance plans. In a QSEHRA, spouses can submit their personal expenses for reimbursement through the employee’s allowance. Additionally, if a spouse is enrolled in their employer’s group plan, plan premiums can also be reimbursed.

“This would work for everyone. And I knew that with PeopleKeep, the amount I’d give would be a true amount and that it would go towards medical benefits.”


Bobby was finally able to offer a formal tax-free benefit that would cover not only his employees’ medical needs but their families as well. The benefit would give them peace of mind while at work while keeping Bobby’s budget in check.

The results

Bobby Hyatt’s insurance agency has thrived ever since signing up with PeopleKeep. His employees receive the full, tax-free value of their allowance and Bobby has been successful in his goal of helping employees meet their medical needs. One employee was even able to purchase prescription sunglasses - an expense he’d been putting off due to the cost.

As his agency grows, Hyatt feels PeopleKeep will continue to help him support his employees while recruiting more staff. With projected annual tax savings of over $1,500, he has funds to put back into company operations and hiring efforts.

Not only is he saving money but he is also saving time. Managing the budget on the PeopleKeep platform only takes 3 minutes per month leaving Bobby time to run his company more effectively. Bobby has found the PeopleKeep experience and product a successful implementation to his growing small business.


About Bobby Hyatt

Founded in 2019, Bobby Hyatt’s insurance agency works with businesses and individuals to identify and purchase auto, home, business, property, life, and health insurance policies, as well as other products.


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