How to become an insurance broker

Written by: Elizabeth Walker
Published on April 4, 2022.

There’s no doubt that the insurance industry is tricky to navigate. That’s why insurance brokers are critical in helping consumers pick and choose plans that are right for them.

According to the U.S. Bureau of Labor, employment of insurance brokers is projected to grow 7% between 2020 to 2030. What’s more, a Research and Market report found that the global insurance brokers market is expected to reach $113.99 billion by 2025.

Insurance brokers are trained to offer expert advice on insurance policies, help their clients manage risk, compare rates and prices, and provide peace of mind to their clients.

If you’re interested in becoming an insurance broker, read on to learn about the role of an insurance broker, their responsibilities and qualifications, why they’re important, and how they differ from an insurance agent.

What is an insurance broker?

An insurance broker acts as an intermediary between a client and an insurance company to help clients find and purchase the best insurance policy that suits their needs.

Brokers can specialize in one insurance type, like life insurance or group health insurance plans, but they often offer advice on several forms of insurance. A broker can work independently or within an insurance brokerage firm.

Brokers sell insurance, but they don’t work for insurance companies. They work directly for their client, so their client can receive the best advice when considering insurance options.

Simply put, think of an insurance broker as a middleman. Their goal is to be the glue between individuals or businesses wanting insurance coverage and the companies providing the insurance product.

Brokers are well-informed in many types of insurance, including:

  • Auto insurance
  • Life insurance
  • Disability insurance
  • Homeowner and commercial insurance
  • Health insurance
  • Accident insurance
  • Commercial inventory and contents insurance
  • Business loss of income and workers' compensation

Brokers start by identifying their client’s personal and business needs and risks. Knowing this, they make informed recommendations about the insurance needed, how much to buy, and provide the client with several quotes to compare.

Since brokers don’t represent insurance companies, they can’t complete insurance sales, or bind coverage, on behalf of an insurer. Once the client decides, they hand over the account to an insurer or insurance agent to complete the transaction.

Contrary to popular belief, using a broker has no added cost. Brokers make their money through commissions by selling insurance to their clients. Commissions typically range between 2% and 8% of the premium, depending on their state’s regulations.

What are the responsibilities of an insurance broker?

An insurance broker has many roles and responsibilities, ranging from risk management to providing industry knowledge. Because an insurance broker can either be independent or work within a firm, an individual broker's range of roles and responsibilities can vary.

Here are nine different roles and responsibilities of an insurance broker:

  1. Act as a liaison between the insurance carrier and the client
  2. Compare, negotiate, and sell insurance policies
  3. Help clients understand and manage risks
  4. Advise and consult with their clients to provide the best policies and premiums
  5. Handle administrative duties for their clients
  6. Schedule and attend meetings with their clients, the insurers, or both
  7. Keep accurate records
  8. Stay compliant in the insurance industry by keeping their license current, learning new development, and sharpening their skills
  9. Comply with all legal requirements in their jurisdiction

What qualifications does an insurance broker need?

To pursue a career as an insurance broker, it’s best to start by earning a degree in insurance, business, economics, or finance.

Additionally, states require brokers to have an insurance license via the National Insurance Producer Registry to sell insurance. If you manage other brokers or an agent in other states, you may need a separate insurance broker license in those states as well. Similarly, if you choose to sell multiple types of insurance, you may need more than one license.

In addition, some states require a specific number of training hours of a licensing exam to be eligible for licensure and the subsequent insurance license, so it’s critical to confirm what your area requires. After obtaining a license, you typically must renew it regularly by completing required continuing education courses to stay in compliance.

Why are insurance brokers important for consumers?

Brokers have a deep knowledge of the insurance marketplace. They’re experts in the complexities of insurance policies and effectively analyze the many different companies available. Brokers take their client’s criteria and needs into account before recommending the purchase of any insurance policy.

But those are only a few reasons that an insurance broker is important. Below we’ll go into detail on a few more.

Consumers save on insurance rates and receive faster claim payouts

A broker works with several insurance companies to find the best deal for their client. They make carefully considered suggestions to serve their client’s interests to ensure they have the right policy for a budget-friendly price.

Additionally, since a broker has relationships with several insurance partners, they can negotiate competitive rates and add any available discounts.

In the event of a claim, a broker will help their client through the claim process. They can answer and serve as an advocate to make sure the payout is fair and delivered to the client in a reasonable time frame.

Get expert advice from an experienced industry professional

It’s an insurance broker’s job to provide their clients with personalized support so consumers can understand the insurance coverage options presented to them. A broker has extensive knowledge of insurance options and years of experiences to draw from when consulting with a client, which comes in handy when navigating the tricky waters of insurance.

By providing expert advice, brokers help their clients obtain the best policy price, and instill confidence and peace of mind. Shopping for and managing insurance coverage is usually less stressful and more comprehensive with an insurance broker to help clear the way.

Clients are protected from dishonest conduct

As mentioned earlier, all brokers must have an insurance license to be in compliance. This involves staying up to date in continued education, professional competence, ethical conduct, and insurance-related financial services. Working with a broker allows the client to confidently feel they will be treated fairly with their best interests represented.

It’s also essential that brokers remain impartial. Brokers can inform clients about loopholes and other potential policy pitfalls. Essentially, a broker works as an extension of their client’s business, so clients should receive an honest opinion they can trust.

What is the difference between an insurance agent and a broker?

Insurance agents and insurance brokers often get confused as the same profession. They have similarities, such as they both need a license to operate. While both work in the same industry, an agent and a broker have their differences.

An insurance agent sells an insurer’s products to consumers for a commission. An agent helps consumers select the right insurance to buy, but ultimately they represent the insurance company in the transaction.

The two types of insurance agents are:

  • A captive agent that represents only one insurance company
  • An independent insurance agent that typically represents more than one insurer

If you’re unsure if you want to be an insurance sales agent or a broker, there are a few considerations to keep in mind.

An insurance agent and an insurance broker compare in the following ways:

Insurance agents

Insurance brokers

Represent the insurer

Represent the consumer

Can bind coverage

Can’t bind coverage

Receive a contract from the insurer outlining the products they can sell and for what commission rates, such as life insurance or annuities only

They are under no contracts so they can solicit price quotes from multiple insurers


An insurance broker’s primary goal is to serve their client’s insurance needs. This includes recommending the best coverage at the best possible rate, answering questions, being an advocate, and putting their client’s interests first.

When considering how to become an insurance broker, it’s critical to fulfill education requirements, learn the job’s responsibilities, and follow all state licensing requirements before getting started. By following the guidelines in this article, you’ll have a solid foundation to beginning a career in the insurance industry.

This article was originally published on September 3, 2010. It was last updated on April 4, 2022.

Originally published on April 4, 2022. Last updated April 4, 2022.


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