Small businesses are under increasing pressure to offer competitive benefits while managing rising healthcare costs and employee retention challenges. As of January 2026¹, the U.S. Bureau of Labor Statistics reports small employers with 10 to 49 employees experience an employee turnover rate of 4.4%, compared to 4.0% for larger employers with 50 to 249 employees.
While you may think that only large corporations can afford lavish perks, some top employee benefits can work for a small workforce and budget. However, many small business owners overlook the importance of a well-rounded employee benefits package. As a result, they miss the opportunity to build a more engaged and loyal workforce.
In this article, we'll explore several examples of common employee benefits that can enhance employee satisfaction, entice job seekers, and help your company thrive.
In this blog post, you'll learn:
- What benefits matter most to employees today.
- The two ways small businesses can structure employee benefits.
- How to offer affordable healthcare coverage as a small business.
If it’s your first time offering employee benefits, it’s important to focus on the perks employees actually want, not just trendy office extras.
According to PeopleKeep by Remodel Health’s 2024 Employee Benefits Survey, the most popular employee benefits are:
Some other types of benefits you can offer your employees include employee assistance programs, employee discounts, and employee stock options.
Once you choose the types of employee benefits you want to offer, you're ready to decide how you want to structure them.
In general, employers have two different ways to structure, contribute, and offer benefits to employees:
Depending on the type of benefits you're hoping to offer, you can offer all organizational-oriented benefits, all consumer-oriented, or a mix of both. Let's go over each in more detail.
Organizational-oriented benefits are employer-owned and employer-selected. This model gives employers maximum control over plan design, but limited flexibility for employees.
Common examples of organizational-oriented benefits include:
Consumer-oriented benefits are employer-funded, but employee-selected. This approach shifts decision-making to employees while giving employers predictable, defined costs.
Popular types of consumer-oriented benefits include:
In recent years, personalized benefits have become cost-effective options for offering employees a wide array of perks. Every worker is different and has unique wants and needs. Instead of offering traditional one-size-fits-all benefits, you offer your employees a monthly allowance and empower them to use it on the things that matter most to them. This makes them highly attractive benefits to both job applicants and current employees.
While employers traditionally offer medical insurance as an organizational-oriented benefit, more employers are putting healthcare decisions back into the hands of their employees. They can accomplish this by offering HRAs to cover their medical expenses.
An HRA is a formal, IRS-approved health benefit that offers more flexibility for employees and more budget control for employers.
Through a stand-alone HRA, employers reimburse employees tax-free for individual health insurance premiums and more than 200 other types of eligible medical expenses.
HRAs represent a shift away from one-size-fits-all group health plans toward defined contribution benefits, where employers control costs and employees choose coverage that works best for them.
The two most popular stand-alone HRAs are:
Offering a competitive benefits package can be costly, especially when trying to meet diverse employee needs. Employee stipends provide a simpler alternative by giving workers a set monthly allowance to spend on benefits that matter most to them, such as remote work expenses, gym memberships, or tuition. Most stipends are considered taxable income, though certain reimbursements, like for tuition, can be tax-free if you structure them correctly.
Benefits play a crucial role in enhancing job satisfaction and fostering employee loyalty. As healthcare costs continue to rise, small businesses are increasingly shifting away from traditional group benefits toward more flexible, defined contribution models like HRAs. This shift allows businesses to offer competitive, personalized benefits without losing control of budget or administrative complexity.
Interested in offering an HRA to your team? PeopleKeep by Remodel Health can help! Our HRA administration software makes it easy to set up and manage your health benefit in just minutes each month.
This post was originally published on November 8, 2018. It was last updated on May 5, 2026.