Your employees aren’t all the same—so why should your benefit be?

With employees of different genders, ages, and even different work settings all working at the same organization, offering a one-size-fits-all benefits package just won’t meet the needs of today’s increasingly diverse workforce.

For small and midsize businesses, understanding what benefits your female employees value compared to your male employees, your in-office vs. your remote, and your younger vs. more seasoned employees is essential if you want to compete in today’s tight labor market.

So how exactly do demographics like these influence what an employee wants from their benefits? That’s exactly what we uncover in our report.

Fill out the form to read the full report to see how you should be personalizing your benefits

Not all employees want the same benefits

In our report, we found that factors like gender, age, and where an employee works all influence what kind of benefits an employee wants most. So employers who aren’t tailoring their benefits package to their employees are missing out on big recruiting and retention opportunities.

Additional benefits, by age

A sneak peek at our key findings

Women value flexibility and paid family leave

Females are 14% more likely to want paid family leave and 12% more likely to want a flexible work schedule than their male counterparts.

Younger employees don’t get as much value out of traditional benefits

Only 38% of Gen Z employees say that their benefits are worth the cost to them compared to 64% of Baby Boomers.

Remote employees want benefits that cover their work-from-home costs

Unsurprisingly, remote employees care more about internet and phone reimbursement benefits while field workers want commuter benefits.


Want more? Get the full report

Download the full report to find out: 

  • Which employee benefits men value more than women.
  • The generation that cares the most (and least) about insurance benefits.
  • Top benefits to recruit and retain remote employees.

Learn more about PeopleKeep

What is PeopleKeep?

PeopleKeep is a personalized benefits administration software company. We serve small and midsize employers across many industries ranging from nonprofits, to high tech, to engineering. Because our software is intuitive and can be managed in minutes per month, we make providing benefits more accessible to organizations that do not want to manage complex and tedious administrative tasks.

Visit our About Us page to learn more

What other reports has PeopleKeep published?

As the industry leader in HRAs and personalized benefits, PeopleKeep prides itself on publishing proprietary data on all things HRAs and employee benefits. 

PeopleKeep releases an annual QSEHRA report covering usage data on how small businesses use their health benefit, as well reports on the individual coverage HRA (ICHRA) and its evolution since first coming to market in 2019. 

Read our most recent QSEHRA report 

Read our most recent ICHRA report

What products does PeopleKeep offer?

We provide software that allows organizations to offer health reimbursement arrangements (HRAs) and employee stipends. Learn more about each of our products below: 

How much does a plan with PeopleKeep cost?

At PeopleKeep, we help you implement budget-friendly, compliant benefits without the hassle. Pricing will vary depending on which product you're interested in and how many employees you'll have enrolled in the benefit. 

Visit our pricing page to get an instant quote