New Infographic on The History and Future of Small Business Health Insurance

Infographic Helps Small Businesses and Brokers Understand the Changing Landscape of Employer Health Insurance in the U.S.small business health insurance infographic

Zane Benefits, the #1 online health benefits solution, announced today the publication of an original infographic "The History and Future of Small Business Health Insurance." The new infographic helps small businesses, nonprofits, brokers, and accountants visualize the changing landscape of employer health insurance in the U.S.

According to Zane Benefits, employer health insurance originated in the 1940's as a way to increase non-taxable income during WWII wage controls. By the 1960's employer health insurance had become the norm. However, the current model of employer health insurance is broken for employers and employees and the cost is unsustainable.

Small businesses have been hit the hardest and as a result only 35% of small businesses offer health insurance to employees. That's 2.3 million small businesses in the U.S. not offering health insurance. The number one reason? Cost.

According to Rick Lindquist, President of Zane Benefits, "We are at a significant crossroads with health insurance in America. The infographic provides a visual depiction of the history of health insurance, the challenges small businesses face, and why defined contribution is the future."

The free infographic is available at the website (no download required) and provides a look the following topics:

  • The history of small business health insurance 1940 to today

  • How small businesses want to offer health insurance but struggle to do so

  • Why defined contribution is the future of small business health insurance 

  • What employees want with small business health insurance 

If you find the infographic helpful, please share it with friends or colleagues. You can embed the infographic on your wesbite or download the PDF from SlideShare.

About Zane Benefits, Inc.
Zane Benefits, Inc., a software company, helps employers, insurance brokers, and accountants take advantage of new defined contribution health benefits via its proprietary SaaS defined contribution software ("ZaneHealth"). Zane Benefits does not sell insurance. Using Zane’s platform, insurance professionals and accountants offer their clients a custom defined contribution plan. Learn more at

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Alex Flitton

Alex Flitton