New Guide for Health Insurance Brokers on Prospecting and Selling to SMBs
Zane Benefits, the #1 online small business health benefits solution, announced today the publication of a free eBook "Successfully Selling Defined Contribution to Small and Medium Businesses." The new eBook helps health insurance brokers understand the unique buying characteristics of small and medium business (SMB) and successfully prospect and sell defined contribution health plans.
According to Zane Benefits, health insurance brokers nationally are faced with decreasing group policy sales and need new tools to sustain and grow their business. This is especially true as health care reform significantly disrupts the health insurance industry for brokers and employers alike.
However, the SMB market has huge buying power, and unique buying characteristics. Approached in the right way, with the right health benefits solutions, brokers have an opportunity for success in the SMB market. One of these new solutions is defined contribution health plans.
By adding a defined contribution solution, brokers have a new tool to diversify and grow their book of businesses and build a foundation to thrive in 2014 and beyond.
Veteran, experienced, and new health insurance brokers should download this guide to learn how to successfully sell defined contribution to small and medium businesses.
The 17-page eBook is available for free download at the zanebenefits.com website and covers the following topics:
The formidable buying power of the small and medium business (SMB) market
How to successfully prospect and market to SMBs
4 unique buying characteristics of SMBs
How to identify the ideal defined contribution prospect
Ways to increase policy sales with defined contribution
About Zane Benefits, Inc.
Zane Benefits, Inc., a software company, helps employers, insurance brokers, and accountants take advantage of new defined contribution health benefits via its proprietary SaaS health reimbursement arrangement (HRA) software. Zane Benefits does not sell insurance. Using Zane’s platform, insurance professionals and accountants offer their clients a custom defined contribution plan. Learn more at www.zanebenefits.com.