Start Offering Health Benefits to Find Your Small Business's Competitive Edge

Written by: PeopleKeep Team
Originally published on June 12, 2015. Last updated April 15, 2022.

As a small business owner, there are dozens of ways to measure success. Success is launching new ideas, profits earned, and contributions to the community and industry. But perhaps the most central among these is the impact small business owners have on the lives of employees.success

Beyond monetary rewards such as pay, and intangible perks like mentoring and leadership, a business owner has the opportunity to impact employees’ lives in a profound way. By providing employee health benefits you directly impact the lives of your employees and their families.

But What Does This Have to Do With a Competitive Edge?

Offering employee health benefits improves your employees’ quality of life, but it also helps your company rise to the top as a reputable, sought-after organization to work for. It helps your company become an Employer of Choice.

If your company becomes known for offering great benefits, you will find it easier to recruit talented employees. And, having talented employees directly impacts marketing and sales.

It helps your company carve out a competitive edge.

What if We Cannot Afford Employee Health Benefits?

Don’t worry. Employee health benefits can be attainable (and affordable), but you may have to approach them in a new way.

For example, savvy business owners are setting up formal health plans to help employees with the cost of individual health insurance. The business can set the amount to contribute (any amount), which gives the business complete fiscal control of health benefits.


Employee health benefits are one of the most desirable benefits you can offer employees. Not only are you helping the skilled and qualified people you hired to prevent illness and maintain their health, but you are also improving their feeling of job satisfaction, boosting morale, and establishing yourself as a reputable company with a great reputation.

Plus, there are new ways to offer health benefits that put them in reach, even for the smallest of business.

Now that’s a competitive edge.

What other benefits do you think would give your company a competitive edge? Write your suggestions below and start a discussion!

Topics: Health Benefits
Originally published on June 12, 2015. Last updated April 15, 2022.


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