Small Business Life Hacks - Create the Perfect Company Vision

Written by: PeopleKeep Team
Originally published on April 16, 2015. Last updated February 12, 2018.

Company visions are often overlooked and rarely thought about. Little do small business owners know, their vision has everything to do with their success. If you’re one of the many small business owners who has neglected their company’s vision, don’t worry, you’re not the first.

If you want to be successful, you’re going to need a pretty compelling vision to really get your employees’ fire going. In this article, we’ll share a life hack about how to inspire your employees with an awesome company vision.

Sparking Your Employees’ Fire - Life Hack

You know what happens when a wildfire starts, right? One little spark can spread faster than you can say, “Grab a bucket to put it out!” Similarly, you can spark and inspire the wildfire in your small business.


First of all, do you have a vision? If not, create one, then write it down and memorize it. Then, it’s time to get your employees on board. Think of your vision as the spark to light the fire. Once you have sparked the fire, the wildfire of enthusiastic, hard-working employees will begin and cultivate the desire to succeed.

Related: Need a Culture Change? 5 Tips to Rock Company Culture

Build Your Small Business Around a Vision - Life Hack

Why do your employees need to capture your vision? It’s simple. You, as the small business owner, are excited to succeed. You’re running a small business because you have a passion for the product or service you provide. But do your employees feel the same way?

If your answer is no, or even if you have the slightest doubt, it’s time you instill your company’s vision into your employees. Here are some ideas to help you get started.

  • Make it a contest. Have your employees come up with the most creative way to implement your vision.

  • Ask each employee what the company and product/service means to them and why they believe in it. Tie this into the vision.

  • Have your vision displayed in the workplace for all employees to see.

  • Find ways to show your employees why you have the vision you do for the company. Make your employees a part of achieving the vision.

Related: Employee Retention Idea - Invest in Your Managers

Imagine the Perfect Company

So, what would it be like if all of your employees were able to capture the vision? One word: success. Lots of it, too. Get your employees on board with your vision, get them excited, and passionate about what they do. You’ll see more successful employees and growth in your business than ever before.


Though commonly overlooked and under-used, company visions are an essential life hack to success. Company visions are a way for you and your employees to see a common goal. They allow you to work together as a team. If you don’t know what your company’s vision is, set aside some time to identify it and make it a keystone for your small business.

Why do you think a vision is important to a small business? Let’s get a discussion started below.

Don’t Miss These Great Reads as Well

eBook: 7 Life Hacks to Empower Your Small Business

How to Improve Company Morale

12 Tips on Creating the Perfect Company Culture for Your Small Biz

Want a Thriving Small Business? Try This Life Hack

Topics: Small Business
Originally published on April 16, 2015. Last updated February 12, 2018.


Additional Resources

View All Resources