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Small Business Employee Benefits and HR Blog

Who Buys Individual Health Insurance? (Chart)

Last month, Kaiser Family Foundation released a survey of people who purchase their own individual health insurance.  

Of those surveyed...
    • 45% said the primary reason they purchase coverage in the individual market is due to being self-employed or a small business owner.
    • 16% said their employer doesn’t offer insurance.
    • 6% said the employer offers insurance but it would still cost them too much to be covered.
    • 3% said they they don’t work enough hours to qualify for their employer's health insurance. 
The below chart summarizes the findings.

why purchase individual health insurance