Small Business Health Insurance - What Do Employees Want?

Written by: Christina Merhar
Originally published on July 16, 2013. Last updated February 6, 2018.

What do small business employees want from health insurance? What keeps them loyal and motivated to stay with the business? How should a small business design their health insurance offerings to match what employees value?Small business health insurance employees want

Metlife recently surveyed small businesses and employees about these questions, and reported survey findings in the 2013 Study of Employee Benefits Trends.

Key findings from their small business health insurance survey included:

  • Cost-sharing wears on employees. Of those surveyed, 34% of employees strongly agreed that having to pay a larger share of their benefits premium costs would make them feel less loyal to their employer.

  • And yet cost sharing has increased. Since the recession, benefits cost-sharing has increased in response tighter budgets and the increasing costs of health care and group health insurance. Today, 50% of surveyed employers report that cost-sharing is a very important benefits strategy for their company compared with 33% in Metlife's 2012 Study.

  • Employees depend financially on health benefits. According to the survey, 38% said that benefits were an important reason for remaining with the company.

  • Employees value the ability to customize their health benefits. According to the survey, 61% of employees said that being able to customize benefits would increase their loyalty.

  • And, the younger generations of employees said they would pay more for this flexibility. For example, 55% of Generation Y employees said they would bear more of the cost of benefits in order to have choice in benefits. This decreased with age; 51% of Generation X, 49% of Young Boomers, and 47% of  Older Boomers responded in this way.

small business health insurance

Source: Metlife 2013 Survey (click for PDF).

What do you think about the survey findings on small business health insurance? Are they an accurate representation of small businesses and employees? Let us know in the comments below.

Originally published on July 16, 2013. Last updated February 6, 2018.


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