4 Ways to Attract Job Candidates to Your Small Business or Startup

Written by: Abby Rosenberger
Originally published on October 31, 2014. Last updated October 26, 2020.

attracting_candidates_to_your_startupMany small businesses and startups have limited capital, and are concerned with competing with larger businesses with more robust employee compensation packages for top-tiered job candidates. If you’re a small business owner or startup entrepreneur, don’t stress about how to compete with other businesses for job candidates; instead, you can highlight the ways that your startup or small business is a great place to work.

Knowing how to “sell” the startup lifestyle to potential employees is a great way to attract job candidates for your small business or startup. Here are four ways to attract job candidates to your small business.

1. Highlight Your Great Company Culture

One of the perks of working for a small business or startup is that since there are less employees, people get to know each other better. While your financial capital may not be able to compete with larger businesses and corporations, chances are, your culture can. Make sure new employees fit into your existing culture

There are many things you can do to create a positive company culture. Documenting your company values and vision is a great first step. In addition, being open and honest with your employees creates an open feedback loop.

Creating a positive company culture is a direct reflection of your brand and makes your company stand out as an employer of choice. By making sure that your employees are engaged and having fun at work, you can boost employee loyalty and attract the best employee recruits.

2. Offer Company Perks

Although traditional benefits are still an important part of employee retention and recruitment, there are some non-traditional workplace perks that are appealing to employees.

While huge corporations can afford to offer in-house massages and catered lunches, perks don’t always have to be extravagant. Small businesses and startups can afford to offer great employee perks too.

Some examples of low-cost perks for attracting job candidates are more flexible hours, work from home days, and a casual dress code. Your small business or startup could easily implement some of these inexpensive techniques for employee recruiting and satisfaction.

3. Promote the Opportunities for Advancement Within Your Companies

Another way small businesses and startups have an upper-hand on large corporations is that employees have more opportunities for career advancements within a smaller organization. Instead of becoming a small part of a large, established organization, your potential employees have the chance to become a part of something progressive and dynamic.

Sell this opportunity to your potential job candidates. Let them know that working for a small business or startup will give them more opportunities to have their voice heard, make a difference, and most importantly, get promotions more quickly, so long as they prove themselves.

4. Offer Healthcare Benefits

While many small businesses and startups think they they can not afford to offer healthcare benefits, this is a huge myth. In fact, the media has been abuzz lately with the trend of small businesses and startups who are dropping their group health insurance policies to help their employees pay for individual health insurance.

Chances are, your small business or startup has less than 50 employees, and is therefore, not legally obligated to offer group health insurance. This is one of the main reasons the trend of small employers who are directing their employees to the health insurance Marketplace is growing. Rather than offering a stipend, a better health insurance option for your small business or startup is individual health insurance and a premium reimbursement plan.

With this approach, you can give employees a tax-free healthcare allowance to spend on individual health insurance - instead of purchasing a group health insurance plan. Your employees use their healthcare allowance to purchase an individual health plan of their choice and those eligible can access the premium tax credits. This puts your company at a huge advantage, once you sell your potential job candidates on the reasons they will be much happier with individual health insurance.

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Originally published on October 31, 2014. Last updated October 26, 2020.


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